cust.co / CS Context / Customer flow

Customer flow — new vs lost logos

Logo-count flow per quarter (count-side complement to dollar-based NRR). 37 companies disclosing.

CompanyNew customersLost customersNet new logosLogo churn (annualized)Headline NRRAs of
Toast TOST 30,000 109% 2025-12-31
Klaviyo KVYO 26,000 110% 2025-12-31
Backblaze BLZE 12,000 95% 2025-12-31
HubSpot HUBS 9,800 105% 2025-12-31
Bill.com BILL 4,700 94% 2025-06-30
Weave WEAV 4,628 92% 2025-12-31
Morningstar MORN 3,100 101% 2021-12-31
MongoDB MDB 2,700 121% 2026-01-31
Nutanix NTNX 1,000 107% 2026-01-31
SoundHound AI SOUN 1,000 90% 2024-06-30
Datadog DDOG 800 110% 2024-12-31
Bentley Systems BSY 600 109% 2025-12-31
Guardant Health GH 450 117% 2023-12-31
Tenable TENB 406 105% 2026-03-31
Pure Storage PSTG 334 113% 2025-01-31
Workiva WK 311 112% 2025-03-31
Privia Health PRVA 254 100% 2025-06-30
NCR Atleos NCR 235 98% 2024-12-31
NCR Voyix VYX 235 98% 2024-12-31
Samsara IOT 204 115% 2026-01-31
Flywire FLYW 180 110% 2024-12-31
Global-e Online GLBE 148 122% 2024-12-31
Palo Alto Networks PANW 110 119% 2026-01-31
Criteo CRTO 100 88% 2025-09-30
Clearwater Analytics CWAN 100 108% 2024-12-31
SentinelOne S 100 110% 2025-01-31
AvePoint AVPT 64 110% 2025-12-31
PagerDuty PD 64 98% 2025-01-31
PubMatic PUBM 50 96% 2025-12-31
Elastic ESTC 40 112% 2025-07-31
Health Catalyst HCAT 30 92% 2025-12-31
Doximity DOCS 17 112% 2025-03-31
ZoomInfo ZI 16 90% 2024-06-30
LiveRamp RAMP 15 101% 2025-12-31
LivePerson LPSN 4 78% 2024-12-31
Sprinklr CXM 3 103% 2025-07-31
Strategic Education STRA 2 89% 2025-03-31