cust.co / CS Context / Customer flow

Customer flow - new vs lost logos

Logo-count flow per quarter (count-side complement to dollar-based NRR). 78 companies disclosing.

CompanyNew customersLost customersNet new logosLogo churn (annualized)Headline NRRAs of
HealthEquity HQY 172,000 - - - - 2026-04-30
LegalZoom LZ 126,000 - - - - 2025-09-30
DocuSign DOCU 100,000 - - - 102% 2026-01-31
GoDaddy GDDY 100,000 - - - - 2026-03-31
CoStar Group CSGP 35,000 - - - - 2025-12-31
Klaviyo KVYO 26,000 - - - 110% 2025-12-31
Adobe ADBE 14,000 - - - - 2025-08-31
Payoneer PAYO 13,000 - - - - 2025-06-30
Backblaze BLZE 12,000 - - - 95% 2025-12-31
HubSpot HUBS 10,800 - - - 103% 2026-03-31
Zillow Group ZG 9,000 - - - - 2025-06-30
Toast TOST 7,000 - - - - 2026-03-31
Fortinet FTNT 6,600 - - - - 2026-03-31
Weave WEAV 4,628 - - - 92% 2025-12-31
Bill.com BILL 4,100 - - - - 2026-03-31
Morningstar MORN 3,100 - - - - 2021-12-31
Salesforce CRM 3,000 - - - - 2025-01-31
Datadog DDOG 2,700 - - - 122% 2025-12-31
Compass COMP 3,503 900 2,603 1.1% - 2026-03-31
Elastic ESTC 2,500 - - - 112% 2026-04-30
MongoDB MDB 2,500 - - - 121% 2026-04-30
Opendoor OPEN 2,474 - - - - 2026-03-31
AppFolio APPF 1,236 - - - - 2025-06-30
Shift4 FOUR 1,000 - - - - 2025-06-30
Avalara AVLR 950 - - - 113% 2022-06-30
Nutanix NTNX 700 - - - 106% 2026-04-30
Snowflake SNOW 616 - - - 126% 2026-04-30
Tyler Technologies TYL 612 - - - - 2025-12-31
Bentley Systems BSY 600 - - - 109% 2026-03-31
PagerDuty PD 600 - - - 97% 2026-04-30
Guardant Health GH 450 - - - - 2023-12-31
Tenable TENB 406 - - - 105% 2026-03-31
Pure Storage PSTG 335 - - - - 2026-01-31
Workiva WK 311 - - - 112% 2025-03-31
Coursera COUR 250 - - - 90% 2024-12-31
Samsara IOT 204 - - - 115% 2026-01-31
Flywire FLYW 200 - - - - 2026-03-31
Clarus CLAR 172 - - - - 2025-06-30
NCR Atleos NCR 170 - - - - 2026-03-31
NCR Voyix VYX 170 - - - - 2026-03-31
Privia Health PRVA 155 - - - - 2026-03-31
Global-e Online GLBE 148 - - - 122% 2024-12-31
WEX Inc WEX 140 - - - - 2025-06-30
Phreesia PHR 138 - - - - 2026-01-31
Dynatrace DT 126 - - - 110% 2026-03-31
Palo Alto Networks PANW 110 - - - 120% 2026-04-30
Criteo CRTO 100 - - - 88% 2025-09-30
Clearwater Analytics CWAN 100 - - - 108% 2024-12-31
SentinelOne S 100 - - - 110% 2025-01-31
SoundHound AI SOUN 100 - - - - 2025-12-31
SPS Commerce SPSC 450 350 100 2.6% - 2025-09-30
Veeva VEEV 75 - - - - 2026-01-31
AvePoint AVPT 64 - - - 110% 2025-12-31
Cadence Design Systems CDNS 55 - - - 110% 2025-12-31
Magnite MGNI 50 - - - - 2025-06-30
PubMatic PUBM 50 - - - 96% 2025-12-31
Cardlytics CDLX 45 - - - - 2025-06-30
Maplebear (Instacart) CART 40 - - - - 2025-06-30
Mitek Systems MITK 40 - - - - 2025-06-30
Marqeta MQ 40 - - - - 2025-12-31
Health Catalyst HCAT 30 2 28 0.8% - 2025-12-31
Agilysys AGYS 20 - - - - 2026-03-31
C3.ai AI 20 - - - - 2025-10-31
RxSight RXST 20 - - - - 2026-03-31
Doximity DOCS 17 - - - 109% 2025-03-31
ZoomInfo ZI 16 - - - 90% 2024-06-30
LiveRamp RAMP 15 - - - 107% 2025-12-31
Repay Holdings RPAY 11 - - - - 2025-09-30
Verisk Analytics VRSK 10 - - - - 2025-09-30
nCino NCNO 6 - - - 110% 2025-07-31
LivePerson LPSN 5 - - - - 2025-03-31
Alkami ALKT 6 3 3 1.2% - 2026-03-31
Sprinklr CXM 3 - - - 104% 2025-07-31
Amdocs DOX 2 - - - - 2025-12-31
Evolent Health EVH 2 - - - - 2025-12-31
Strategic Education STRA 2 - - - - 2025-03-31
Definitive Healthcare DH 12 70 -58 12.1% - 2025-06-30
Dropbox DBX 14,000 34,000 -20,000 0.8% - 2026-03-31