What is a good NRR for B2B SaaS?

Top-quartile B2B SaaS companies typically post NRR above 120%. Median is around 105-110%. Below 100% means existing customers are shrinking.

What is the difference between NRR and GRR?

NRR (Net Revenue Retention) includes expansion revenue. GRR (Gross Revenue Retention) excludes expansion and only measures revenue lost to churn and contraction. GRR is always less than or equal to NRR.

Should I include price increases as expansion?

Yes. Standard practice includes price increases on existing customers as expansion ARR, alongside upsell and cross-sell.

NRR Calculator - Compute Your Net Revenue Retention

Period Trailing 4 quarters

Starting ARR ?

Expansion ARR ?

Contraction ARR ?

Churn ARR ?

Methodology: how we compute NRR & GRR →

Net Revenue Retention

Enter your numbers to see your NRR.

Gross Revenue Retention

Excludes expansion. A pure measure of how well you keep what you sold.

What is Net Revenue Retention?

NRR measures the percentage of recurring revenue you retain from your existing customer base over a period, including expansion, contraction, and churn. It is the single most important metric for any subscription business at scale.

NRR = (Starting ARR + Expansion - Contraction - Churn) / Starting ARR

NRR above 100% means your existing customers are growing faster than they are leaving. Below 100% means you have a leaky bucket - new sales are filling a hole left by departing accounts.

What's a "good" NRR?

< 90% - Severe retention problem. Fix before adding sales capacity.
90-100% - Below typical SaaS range. Investigate concentration and churn drivers.
100-110% - Median. Healthy but not elite.
110-130% - Strong. Top half of public SaaS.
130%+ - Elite. Snowflake territory at IPO was 158%.

See full benchmarks by vertical, stage, and ACV band →

NRR calculator

What is Net Revenue Retention?

What's a "good" NRR?

Stop leaving NRR on the table