Peak NRR of 119% in FY2023-Q3. Latest is 108% - that's -11pp from peak.
Klaviyo is above the Sales & Marketing Tech Public median by +0pp (cell median: 108%)
Klaviyo (KVYO) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2026-Q3), Klaviyo reported a Net Revenue Retention rate of 108% - a mid-pack result for B2B SaaS at this segment.
Klaviyo's NRR peaked at 119% in FY2023-Q3, 11pp above today's level.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), Klaviyo's NRR is roughly in line with the cell median of 108%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Forward-booked revenue by maturity. Renewal pipeline visibility.
Support tiers: Standard · Premier · Strategic
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: hybrid
Education programs: K:LDN
Customer Advisory Board: Yes
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Unifying real-time customer data infrastructure and intelligence with marketing, service, and analytics.
"Established Klaviyo as the autonomous B2C CRM, unifying real-time customer data infrastructure and intelligence"
Enabling autonomous marketing and customer interactions powered by AI across channels.
"Released Marketing Agent and Customer Agent, enabling autonomous marketing and customer interactions powered by AI"
Unified platform combining marketing, service, analytics, and data platform into a single system.
"In early 2025, we defined and introduced a new category... Klaviyo B2C CRM"
Next-generation agent for marketing and analysis that can autonomously query data and create campaigns.
"The private preview we introduced in March includes the ability to autonomously query and analyze consumer data."
Allows businesses to create tailored agents for consumer interaction across text, WhatsApp, email, and web chat.
"The experience and abilities of Customer Agent built on Klaviyo can now be entirely customized with custom skills."
AI agents that suggest and build complete marketing campaigns for businesses to review and run.
"launched an entirely new workflow for our customers to do marketing, and we're calling it Marketing Agents."
New product line including Customer Hub, Customer Agent, and Help Desk for AI-powered support.
"released to general availability our new product line, Klaviyo Service, with Customer Hub, Customer Agent, and Help Desk"
Launched private betas for help desk and conversational agent to unify marketing and service data.
"Just a few weeks ago, we expanded our service offering with the launch of two private betas"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Reduction-in-force affecting approximately 8% of global workforce.
"In March 2023, we implemented a reduction-in-force affecting approximately 8% of our global workforce."
Rising industry carrier fees for text messaging which the company is currently absorbing.
"Carrier fees have risen meaningfully across the industry over the past 12 months... We chose to absorb them."
Customers facing SEO efficiency challenges looking to Klaviyo to nurture existing relationships.
"We are hearing SEO struggles come up more for SMB... they're coming back to Klaviyo to say, 'How can I do more'"
Incorporated prudence in guidance due to uncertain macro environment, though no direct impact seen yet.
"we incorporated some additional prudence in our guidance due to the uncertain macro environment"
Customers feeling tentative due to potential tariffs and supply chain exposure to China.
"potential tariffs and consumer sentiment are top of mind for our customers and for Klaviyo"
Customers are unsure how to train AI agents and trust the quality of responses.
"they're not sure how to train up an agent... they're nervous about, like, hey, the quality of the responses"
Curated quotes about customer outcomes, retention, renewals.
"As a reminder, multiple product customers have a seven-point better retention rate than single product customers, making this an important indicator of the health of our business."
"I think the really important thing to focus on is that our gross retention rates have been incredibly strong. Those have been consistent all the way along."
"Customers are staying with us, expanding with us, and buying more products from us."
"Our multi-product customers retain more than six points better on gross retention than single-product customers."
"Notably, our in-period NRR stabilized from Q3 to Q4, so while I don't want to call a floor... it's good to see stability."
"gross retention remains consistent and strong. Once customers are on the Klaviyo platform... the platform is incredibly sticky."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Klaviyo appears on 2 of our retention leaderboards.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2026-Q3 | 108% | - | 10-Q-mdna | source ↗ |
| FY2026-Q2 | 109% | - | earnings-call-transcript | source ↗ |
| FY2026-Q1 | 110% | - | earnings-call-transcript | source ↗ |
| FY2025-Q4 | 110% | - | 10-K | source ↗ |
| FY-2025 | 110% | - | 10-K | source ↗ |
| FY2025-Q3 | 109% | - | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 108% | - | earnings-call-transcript | source ↗ |
| FY2025-Q1 | 108% | - | earnings-call-transcript | source ↗ |
| FY-2024 | 108% | - | 10-K | source ↗ |
| FY2024-Q4 | 110% | - | 10-Q-mdna | source ↗ |
| FY2024-Q3 | 110% | - | 10-Q-mdna | source ↗ |
| FY2023-Q3 | 119% | - | 10-Q-mdna | source ↗ |
| FY-2020 | 110% | - | 10-K | source ↗ |
| FY2020-Q4 | 108% | - | 10-K | source ↗ |
Generate a live retention report against Klaviyo and your full peer cell. Ungated. Downloadable as PDF.