Klaviyo hit a higher all-time peak (119% in FY2023-Q3). Over 3 years, HubSpot is down -13.2pp; Klaviyo is flat +0pp.
| Metric | HubSpot | Klaviyo |
|---|---|---|
| Latest NRR | 102% | 108% |
| All-time peak NRR | 115.2% | 119% |
| All-time low NRR | 101.8% | 108% |
| QoQ change | -1pp | -1pp |
| YoY change | +0pp | -2pp |
| 3-year change | -13.2pp | +0pp |
| Disclosures tracked | 13 | 14 |
| Metric | HubSpot | Klaviyo |
|---|---|---|
| Total customers | 300,000 | 211,000 |
| Over $100K ARR | - | 1,000 |
| Over $1M ARR | - | - |
| Top-10 concentration | - | - |
| Average ACV | $11,700 | - |
| US revenue mix | 51% | 58% |
| Metric | HubSpot | Klaviyo |
|---|---|---|
| Total RPO | - | $352M |
| Current RPO (12mo) | - | $313M |
| Multi-year contracts | - | - |
| Avg contract length | - | - |
| Subscription rev mix | 98% | - |
| New customers added | 10,800 | 26,000 |
| Metric | HubSpot | Klaviyo |
|---|---|---|
| CS team size | - | - |
| Customers per CSM | - | - |
| Pricing model | hybrid | hybrid |
| Renewal cadence | annual | monthly |
| CSM coverage model | hybrid | hybrid |
| Top customer exec | Yamini Rangan | - |
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