cust.co / Compare / Klaviyo vs Sprout Social

Klaviyo vs Sprout Social - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +10pp on latest NRR (110% vs 100%).

NRR over time

97%103%110%116%122% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2019-Q4FY2024-Q2 NRR Klaviyo Sprout Social Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2024: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2024-Q2: 104%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo Sprout Social
Latest NRR 110% 100%
All-time peak NRR 119% 110%
All-time low NRR 108% 100%
QoQ change +0pp +0pp
YoY change +2pp -4pp
3-year change - -
Disclosures tracked 12 8

Customer cohorts

MetricKlaviyoSprout Social
Total customers 196,000 30,000
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% 74%

Commercial structure

MetricKlaviyoSprout Social
Total RPO $254M -
Current RPO (12mo) $236M $249M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added 26,000 -

Post-sales motion

MetricKlaviyoSprout Social
CS team size - -
Customers per CSM - -
Pricing model subscription subscription
Renewal cadence monthly multi-year
CSM coverage model hybrid hybrid
Top customer exec - -

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.