cust.co / Compare / Klaviyo vs LiveRamp

Klaviyo vs LiveRamp - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +3pp on latest NRR (110% vs 107%).

NRR over time

98%104%110%116%122% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2026-Q2FY-2026 NRR Klaviyo LiveRamp Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% LiveRamp - FY-2020: 110% LiveRamp - FY2025-Q1: 105% LiveRamp - FY2025-Q2: 107% LiveRamp - FY2025-Q3: 108% LiveRamp - FY-2025: 102% LiveRamp - FY2025-Q4: 104% LiveRamp - FY2026-Q1: 104% LiveRamp - FY2026-Q2: 102% LiveRamp - FY2026-Q3: 101% LiveRamp - FY-2026: 107%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo LiveRamp
Latest NRR 110% 107%
All-time peak NRR 119% 110%
All-time low NRR 108% 101%
QoQ change +0pp +6pp
YoY change +2pp +3pp
3-year change - -
Disclosures tracked 12 10

Customer cohorts

MetricKlaviyoLiveRamp
Total customers 196,000 846
Over $100K ARR 1,000 -
Over $1M ARR - 133
Top-10 concentration - 30%
Average ACV - -
US revenue mix 60.1% 93.8%

Commercial structure

MetricKlaviyoLiveRamp
Total RPO $254M $760M
Current RPO (12mo) $236M $519M
Multi-year contracts - 30%
Avg contract length - 9 mo
Subscription rev mix - 76%
New customers added 26,000 15

Post-sales motion

MetricKlaviyoLiveRamp
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence monthly annual
CSM coverage model hybrid hybrid
Top customer exec Chano Fernández -

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