cust.co / Compare / Klaviyo vs PubMatic

Klaviyo vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +14pp on latest NRR (110% vs 96%).

NRR over time

93%100%108%115%122% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2024-Q2 NRR Klaviyo PubMatic Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% PubMatic - FY2024-Q3: 112% PubMatic - FY-2024: 107% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY-2025: 96% PubMatic - FY2026-Q1: 96% PubMatic - FY2024-Q2: 108%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo PubMatic
Latest NRR 110% 96%
All-time peak NRR 119% 112%
All-time low NRR 108% 96%
QoQ change +0pp +0pp
YoY change +2pp -6pp
3-year change - -
Disclosures tracked 12 8

Customer cohorts

MetricKlaviyoPubMatic
Total customers 196,000 1,970
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% 53.5%

Commercial structure

MetricKlaviyoPubMatic
Total RPO $254M -
Current RPO (12mo) $236M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added 26,000 50

Post-sales motion

MetricKlaviyoPubMatic
CS team size - -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence monthly consumption
CSM coverage model hybrid account-named
Top customer exec Chano Fernández -

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