cust.co / Compare / Klaviyo vs Yext

Klaviyo vs Yext - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +13pp on latest NRR (110% vs 97%).

NRR over time

87%96%105%114%123% FY2020-Q4FY2024-Q3FY2025-Q1FY-2025FY-2023FY2026-Q3FY-2026 NRR Klaviyo Yext Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Yext - FY2024-Q3: 92% Yext - FY2025-Q1: 91% Yext - FY2025-Q2: 95% Yext - FY2025-Q3: 92% Yext - FY-2025: 93% Yext - FY2025-Q4: 93% Yext - FY2026-Q1: 95% Yext - FY-2023: 95% Yext - FY2024-Q2: 91% Yext - FY2026-Q2: 95% Yext - FY2026-Q3: 96% Yext - FY2026-Q4: 93% Yext - FY-2026: 97%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo Yext
Latest NRR 110% 97%
All-time peak NRR 119% 97%
All-time low NRR 108% 91%
QoQ change +0pp +4pp
YoY change +2pp +2pp
3-year change - +2pp
Disclosures tracked 12 13

Customer cohorts

MetricKlaviyoYext
Total customers 196,000 -
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% -

Commercial structure

MetricKlaviyoYext
Total RPO $254M -
Current RPO (12mo) $236M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - 93%
New customers added 26,000 -

Post-sales motion

MetricKlaviyoYext
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence monthly annual
CSM coverage model hybrid hybrid
Top customer exec Chano Fernández -

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