cust.co / Compare / Klaviyo vs Semrush

Klaviyo vs Semrush - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +4pp on latest NRR (110% vs 106%).

NRR over time

97%112%127%142%157% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2022-Q2FY2024-Q2 NRR Klaviyo Semrush Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Semrush - FY2024-Q3: 107% Semrush - FY2024-Q4: 120% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q3: 105% Semrush - FY-2025: 106% Semrush - FY2025-Q4: 150% Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Klaviyo Semrush
Latest NRR 110% 106%
All-time peak NRR 119% 150%
All-time low NRR 108% 104%
QoQ change +0pp -44pp
YoY change +2pp +1pp
3-year change - -
Disclosures tracked 12 9

Customer cohorts

MetricKlaviyoSemrush
Total customers 196,000 114,000
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - $4,000
US revenue mix 60.1% -

Commercial structure

MetricKlaviyoSemrush
Total RPO $254M -
Current RPO (12mo) $236M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added 26,000 -

Post-sales motion

MetricKlaviyoSemrush
CS team size - -
Customers per CSM - -
Pricing model subscription subscription
Renewal cadence monthly annual
CSM coverage model hybrid -
Top customer exec - -

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