Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 150% in FY2025-Q4. Latest is 106% - that's -44pp from peak.
Semrush is below the Sales & Marketing Tech Public median by -4pp (cell median: 110%)
Semrush (SEMR) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY-2025), Semrush reported a Net Revenue Retention rate of 106% - a mid-pack result for B2B SaaS at this segment.
Semrush's NRR peaked at 150% in FY2025-Q4, 44pp above today's level. The most recent quarter lost 44pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), Semrush's NRR is below the cell median of 110%. Compare against the full peer cell aggregate for distribution and top performers.
CS team segments: Enterprise SEO solution
Education programs: Third Door Media
Named CS initiatives across recent disclosures (newest first).
Solution to track, control, and optimize brand presence across AI-powered search platforms.
"We have recently expanded our offerings to include Enterprise AIO"
All-in-one platform providing streamlined workflows and centralized marketing tools.
"We have recently expanded our offerings to include... AI Toolkits"
Acquisition to expand Enterprise SEO solution with site audit and performance monitoring.
"The purpose of this business combination was to expand the Company’s Enterprise SEO solution"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Decrease in paying customers due to macro-economic pressures and search cost increases.
"This decrease was primarily attributable to softness at the lower end of the market... macro-economic pressures"
Customer cohorts typically experience their lowest retention during their second full year.
"Our customer cohorts typically experience their lowest dollar-based net revenue retention rate during their second full year"
Curated quotes about customer outcomes, retention, renewals.
"Our sales team is largely focused on driving account expansion by encouraging our customers to fully recognize the potential benefit from our comprehensive platform"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Semrush appears on 1 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY-2025 | 106% | - | earnings-call-transcript | source ↗ |
| FY2025-Q4 | 150% | - | earnings-call-transcript | source ↗ |
| FY2025-Q3 | 105% | - | earnings-call-transcript | source ↗ |
| FY2025-Q2 | 105% | - | earnings-call-transcript | source ↗ |
| FY2025-Q1 | 105% | - | 10-Q-mdna | source ↗ |
| FY2024-Q4 | 120% | - | earnings-call-transcript | source ↗ |
| FY2024-Q3 | 107% | - | earnings-call-transcript | source ↗ |
| FY2024-Q2 | 107% | - | earnings-call-transcript | source ↗ |
| FY2022-Q2 | 104% | - | 10-K | source ↗ |
Generate a live retention report against Semrush and your full peer cell. Ungated. Downloadable as PDF.