cust.co / Compare / DoubleVerify vs Semrush

DoubleVerify vs Semrush - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +3pp on latest NRR (109% vs 106%).

NRR over time

96%113%130%147%164% FY-2019FY2022-Q4FY-2024FY2025-Q4FY2024-Q3FY2025-Q2025FY2025-Q3 NRR DoubleVerify Semrush DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% Semrush - FY2024-Q4: 120% Semrush - FY-2025: 106% Semrush - FY2025-Q4: 150% Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q3: 107% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q2025: 105% Semrush - FY2025-Q3: 105%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify Semrush
Latest NRR 109% 106%
All-time peak NRR 156% 150%
All-time low NRR 109% 104%
QoQ change +0pp -44pp
YoY change -15pp +1pp
3-year change - -
Disclosures tracked 10 10

Customer cohorts

MetricDoubleVerifySemrush
Total customers 1,000 114,000
Over $100K ARR 337 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4M $4,000
US revenue mix 70% 50%

Commercial structure

MetricDoubleVerifySemrush
Total RPO $39M -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length 96 mo -
Subscription rev mix 90% -
New customers added - -

Post-sales motion

MetricDoubleVerifySemrush
CS team size 227 -
Customers per CSM - -
Pricing model hybrid subscription
Renewal cadence annual annual
CSM coverage model account-named account-named
Top customer exec - -

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