Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 156% in FY-2019. Latest is 109% - that's -47pp from peak.
DoubleVerify is above the Sales & Marketing Tech Public median by +12pp (cell median: 97%)
DoubleVerify (DV) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2025-Q4), DoubleVerify reported a Net Revenue Retention rate of 109% - a mid-pack result for B2B SaaS at this segment.
DoubleVerify's NRR peaked at 156% in FY-2019, 47pp above today's level.
Within its peer set (sales & marketing tech companies at public stage in the $25k-$100k acv band), DoubleVerify's NRR is meaningfully above the cell median of 97%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Revenue, ARR, and team-size denominators for the productivity ratios.
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: hybrid
Education programs: Innovation Day
Top customer exec: Mark Zagorski - CEO
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Acquisition of Rockerbox, Inc., a leader in marketing attribution, to enhance media performance measurement.
"On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc."
Measurement solution to avoid low-quality AI-generated content, expanded to YouTube and social.
"Driven by continued success on Meta, social measurement grew 23% year-over-year... AI SlopStopper is now available."
Combines Scibids AI optimization with pre-bid filtering and post-bid measurement.
"DV Authentic AdVantage on YouTube... is now on track to deliver $10 million of expected ACV in 2026."
Suite including Agent ID Measurement and AI SlopStopper to detect synthetic media.
"this week we launched the DV AI Verification offering, a group of tools built to empower advertisers"
Impression-level transparency across digital video campaigns to ensure high-quality TV environments.
"this week we announced the launch of DV Verified Streaming TV Measurement"
Unified approach bringing together verification, optimization, and outcomes measurement.
"Our recently launched Media Advantage Platform, or MAP, is a first-to-market unified approach"
Integrated solution for YouTube unifying pre-bid suitability, AI optimization, and post-bid measurement.
"A major milestone this quarter was the beta launch of DV Authentic Advantage on YouTube"
Launched content-level pre-bid avoidance solution on Meta's Facebook and Instagram feeds and reels.
"launched our content-level pre-bid avoidance solution on Meta's Facebook and Instagram feeds and reels"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
A 4% decrease in Measured Transaction Fees partially offset volume growth.
"The growth was driven primarily by an 12% increase in Media Transactions Measured, partially offset by a 4% decrease"
Proliferation of sophisticated AI-powered bot schemes and app-based fraud.
"AI-powered bot schemes continue to evolve faster than ever, with 140% more bot scheme variants emerging in Q1 2026."
Market dynamics led to softer retail budgets impacting activation and measurement revenue.
"market dynamics led to some retail budgets being softer"
Advertiser spend levels remain tentative due to macro factors like tariffs.
"accounting for increasingly tougher year-over-year comparisons... and continued macroeconomic uncertainty"
A large customer paused spend due to higher commodity costs, impacting social and international growth.
"impact of a large customer pausing spend due to higher commodity costs that we discussed on the last call"
Curated quotes about customer outcomes, retention, renewals.
"When advertisers start focusing on things that matter, like driving performance and protecting their brand, we've seen our stickiness really shine through."
"Our land-and-expand strategy continues to deliver... approximately half of our top 700 customers were still using fewer than half of our core products."
"The primary driver of our growth continues to be existing customers stacking new DV solutions and expanding usage."
"We achieved solid ABS upsell momentum, with 70% of our top 500 customers now using the product."
"We also maintained strong customer retention, with zero churn among our top 100 customers in Q3."
"Investment in innovation continues to be DV's secret sauce to get stickier with our customers, win new deals, and gain market share."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
DoubleVerify appears on 4 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2025-Q4 | 109% | 95% | earnings-call-transcript | source ↗ |
| FY-2025 | 109% | 95% | 10-K | source ↗ |
| FY2024-Q4 | 112% | 95% | earnings-call-transcript | source ↗ |
| FY-2024 | 112% | 95% | 10-K | source ↗ |
| FY-2023 | 124% | 95% | 10-K | source ↗ |
| FY-2022 | 127% | 95% | 10-K | source ↗ |
| FY2022-Q4 | 127% | - | 10-K | source ↗ |
| FY-2021 | 126% | 95% | 10-K | source ↗ |
| FY-2020 | 123% | 95% | 10-K | source ↗ |
| FY-2019 | 156% | 95% | 10-K | source ↗ |
Generate a live retention report against DoubleVerify and your full peer cell. Ungated. Downloadable as PDF.