cust.co / Compare / DoubleVerify vs Criteo

DoubleVerify vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +1pp on latest NRR (110% vs 109%).

NRR over time

90%109%127%146%165% FY-2019FY-2021FY-2022FY-2024FY-2025FY2024-Q3FY2025-Q2FY2026-Q1 NRR DoubleVerify Criteo DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q4: 99% Criteo - FY2024-Q3: 120% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2026-Q1: 110%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify Criteo
Latest NRR 109% 110%
All-time peak NRR 156% 126%
All-time low NRR 109% 99%
QoQ change +0pp +11pp
YoY change -15pp -10pp
3-year change - -
Disclosures tracked 10 7

Customer cohorts

MetricDoubleVerifyCriteo
Total customers 1,000 170,000
Over $100K ARR 337 -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV $4M -
US revenue mix 70% 38.7%

Commercial structure

MetricDoubleVerifyCriteo
Total RPO $39M -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length 96 mo -
Subscription rev mix 90% 53%
New customers added - 100

Post-sales motion

MetricDoubleVerifyCriteo
CS team size 227 -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual multi-year
CSM coverage model account-named hybrid
Top customer exec - Ed Dinichert

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