cust.co / Compare / DoubleVerify vs Criteo

DoubleVerify vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +21pp on latest NRR (109% vs 88%).

NRR over time

78%100%122%144%166% FY-2019FY-2021FY-2022FY-2024FY-2025FY2024-Q3FY2025-Q2FY2026-Q1 NRR DoubleVerify Criteo DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% Criteo - FY2024-Q3: 120% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2026-Q1: 88%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify Criteo
Latest NRR 109% 88%
All-time peak NRR 156% 120%
All-time low NRR 109% 88%
QoQ change +0pp -19pp
YoY change -15pp -32pp
3-year change - -
Disclosures tracked 10 5

Customer cohorts

MetricDoubleVerifyCriteo
Total customers 1,000 16,528
Over $100K ARR 331 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4M -
US revenue mix 70% 33.1%

Commercial structure

MetricDoubleVerifyCriteo
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length 96 mo -
Subscription rev mix 91% 53%
New customers added - 100

Post-sales motion

MetricDoubleVerifyCriteo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual multi-year
CSM coverage model hybrid account-named
Top customer exec Mark Zagorski Ed Dinescher

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