Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 120% in FY2024-Q3. Latest is 88% - that's -32pp from peak.
Criteo is below the Sales & Marketing Tech Public median by -9pp (cell median: 97%)
Criteo (CRTO) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2026-Q1), Criteo reported a Net Revenue Retention rate of 88% - a below-average result for B2B SaaS at this segment.
Criteo's NRR peaked at 120% in FY2024-Q3, 32pp above today's level. The most recent quarter lost 19pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $25k-$100k acv band), Criteo's NRR is below the cell median of 97%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Support tiers: Standard · Premier · Strategic
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: account-named
Education programs: Commerce Academy
Top customer exec: Ed Dinescher - Chief Customer Officer (since 2026)
Named CS initiatives across recent disclosures (newest first).
Accelerated transformation from a single-product to a multi-solution platform provider.
"We have accelerated and deeply transformed the Company from a single-product to a multi-solution platform provider"
Expanded GO platform with full self-service access and agentic onboarding for SMBs.
"We expanded our GO platform with full self-service access and agentic onboarding for small and mid-sized businesses"
Integration with OpenAI’s advertising pilot in ChatGPT to enable AI-native media activation.
"In March 2026, we announced our integration with OpenAI’s advertising pilot in ChatGPT"
Full self-service access to AI-powered performance platform for SMBs.
"Criteo Expands GO with Full Self-Service Access to Its AI-Powered Performance Platform"
AI-powered self-service offering for small and medium-sized businesses launched at the end of Q1.
"We also launched Criteo GO as our AI-powered self-service offering"
Integration of Criteo demand into ChatGPT's advertising offering as OpenAI's first ad tech partner.
"We became OpenAI's first ad tech partner, integrating our demand into ChatGPT's advertising offering"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Impact of previously communicated scope changes with two specific Retail Media clients.
"reflecting the impact of previously communicated scope changes with two specific Retail Media clients"
Impact on marketing budgets in the Middle East and Travel vertical due to geopolitical conditions.
"we have experienced an impact on marketing budgets in the Middle East and in our Travel vertical"
Geopolitical tensions in the Middle East and lower marketing budgets for certain large Performance Media U.S. clients.
"outlook incorporates macro volatility... and the lower marketing budgets for certain large Performance Media U.S. clients"
Navigating the multi-pronged addressability strategy for the ecosystem.
"Learn about our multi-pronged addressability strategy for the ecosystem"
Headwinds from two previously communicated retail media client scope changes impacting revenue.
"reflecting a $27 million headwind related to previously communicated scope changes with two retail media clients"
Reduced budgets from certain large U.S. clients driven by client-specific decisions.
Curated quotes about customer outcomes, retention, renewals.
"We are also embedding agentic onboarding capabilities into Go, further reducing friction and accelerating time to value for our clients."
"The Criteo team made activation easy for us: their proactive education and end-to-end support have been vital in helping us set our clients up for success."
"We are advancing our AI roadmap, strengthening our commercial organization, and scaling our AI-driven solutions across Performance Media and Retail Media."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Criteo appears on 1 of our retention leaderboards.
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