cust.co / Compare / Criteo vs PubMatic

Criteo vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +14pp on latest NRR (110% vs 96%).

NRR over time

91%101%111%121%131% FY2024-Q3FY2025-Q1FY2025-Q3FY2026-Q1FY-2024FY-2025 NRR Criteo PubMatic Criteo - FY2024-Q3: 120% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110% PubMatic - FY2024-Q3: 112% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY2026-Q1: 96% PubMatic - FY2024-Q2: 108% PubMatic - FY-2024: 107% PubMatic - FY-2025: 96%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric Criteo PubMatic
Latest NRR 110% 96%
All-time peak NRR 126% 112%
All-time low NRR 99% 96%
QoQ change +11pp +0pp
YoY change -10pp -6pp
3-year change - -
Disclosures tracked 7 8

Customer cohorts

MetricCriteoPubMatic
Total customers 170,000 1,970
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration 19% -
Average ACV - -
US revenue mix 38.7% 53.5%

Commercial structure

MetricCriteoPubMatic
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 53% -
New customers added 100 50

Post-sales motion

MetricCriteoPubMatic
CS team size - -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence multi-year consumption
CSM coverage model hybrid account-named
Top customer exec Ed Dinichert -

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