cust.co / Compare / Sprout Social vs Criteo

Sprout Social vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +10pp on latest NRR (110% vs 100%).

NRR over time

95%104%113%121%130% FY2019-Q4FY2023-Q3FY-2024FY-2025FY2024-Q3FY2025-Q2FY2026-Q1 NRR Sprout Social Criteo Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q2: 104% Sprout Social - FY-2024: 104% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q4: 99% Criteo - FY2024-Q3: 120% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2026-Q1: 110%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric Sprout Social Criteo
Latest NRR 100% 110%
All-time peak NRR 110% 126%
All-time low NRR 100% 99%
QoQ change +0pp +11pp
YoY change -4pp -10pp
3-year change - -
Disclosures tracked 8 7

Customer cohorts

MetricSprout SocialCriteo
Total customers 30,000 170,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV $15,321 -
US revenue mix 74% 38.7%

Commercial structure

MetricSprout SocialCriteo
Total RPO $395M -
Current RPO (12mo) $281M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix 99% 53%
New customers added - 100

Post-sales motion

MetricSprout SocialCriteo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence multi-year multi-year
CSM coverage model hybrid hybrid
Top customer exec Ryan Barretto Ed Dinichert

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