cust.co / Compare / Yext vs Criteo

Yext vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +13pp on latest NRR (110% vs 97%).

NRR over time

86%97%109%120%131% FY-2023FY2024-Q2FY2024-Q3FY2025-Q4FY2025-Q2FY2026-Q3FY-2026FY2024-Q4 NRR Yext Criteo Yext - FY-2023: 95% Yext - FY2025-Q1: 91% Yext - FY2024-Q2: 91% Yext - FY2025-Q3: 92% Yext - FY2024-Q3: 92% Yext - FY-2025: 93% Yext - FY2025-Q4: 93% Yext - FY2026-Q1: 95% Yext - FY2025-Q2: 95% Yext - FY2026-Q2: 95% Yext - FY2026-Q3: 96% Yext - FY2026-Q4: 93% Yext - FY-2026: 97% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q3: 107% Criteo - FY2024-Q3: 120% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110% Criteo - FY2025-Q2: 112% Criteo - FY2024-Q4: 126%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric Yext Criteo
Latest NRR 97% 110%
All-time peak NRR 97% 126%
All-time low NRR 91% 99%
QoQ change +4pp +11pp
YoY change +2pp -10pp
3-year change +2pp -
Disclosures tracked 13 7

Customer cohorts

MetricYextCriteo
Total customers - 170,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV - -
US revenue mix - 38.7%

Commercial structure

MetricYextCriteo
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 93% 53%
New customers added - 100

Post-sales motion

MetricYextCriteo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual multi-year
CSM coverage model hybrid hybrid
Top customer exec - Ed Dinichert

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