cust.co / Compare / Yext vs Criteo

Yext vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Yext leads by +9pp on latest NRR (97% vs 88%).

NRR over time

83%94%104%114%125% FY-2023FY2024-Q2FY2024-Q3FY2025-Q4FY2025-Q2FY2026-Q3FY-2026 NRR Yext Criteo Yext - FY-2023: 95% Yext - FY2025-Q1: 91% Yext - FY2024-Q2: 91% Yext - FY2025-Q3: 92% Yext - FY2024-Q3: 92% Yext - FY-2025: 93% Yext - FY2025-Q4: 93% Yext - FY2026-Q1: 95% Yext - FY2025-Q2: 95% Yext - FY2026-Q2: 95% Yext - FY2026-Q3: 96% Yext - FY2026-Q4: 93% Yext - FY-2026: 97% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q3: 107% Criteo - FY2024-Q3: 120% Criteo - FY2026-Q1: 88% Criteo - FY2025-Q2: 112%

Criteo hit a higher all-time peak (120% in FY2024-Q3).

Stat-by-stat

Metric Yext Criteo
Latest NRR 97% 88%
All-time peak NRR 97% 120%
All-time low NRR 91% 88%
QoQ change +4pp -19pp
YoY change +2pp -32pp
3-year change +2pp -
Disclosures tracked 13 5

Customer cohorts

MetricYextCriteo
Total customers - 16,528
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix - 33.1%

Commercial structure

MetricYextCriteo
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 93% 53%
New customers added - 100

Post-sales motion

MetricYextCriteo
CS team size - -
Customers per CSM - -
Pricing model - hybrid
Renewal cadence - multi-year
CSM coverage model - account-named
Top customer exec - Ed Dinescher

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.