cust.co / Compare / HubSpot vs Criteo

HubSpot vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +7pp on latest NRR (110% vs 103%).

NRR over time

95%104%113%121%130% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2026-Q1FY2024-Q3 NRR HubSpot Criteo HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% Criteo - FY2025-Q2: 112% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110% Criteo - FY2024-Q3: 120%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric HubSpot Criteo
Latest NRR 103% 110%
All-time peak NRR 115.2% 126%
All-time low NRR 101.8% 99%
QoQ change -2pp +11pp
YoY change +1pp -10pp
3-year change -12.2pp -
Disclosures tracked 13 7

Customer cohorts

MetricHubSpotCriteo
Total customers 300,000 170,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV $11,700 -
US revenue mix 51% 38.7%

Commercial structure

MetricHubSpotCriteo
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 98% 53%
New customers added 10,800 100

Post-sales motion

MetricHubSpotCriteo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual multi-year
CSM coverage model hybrid hybrid
Top customer exec Yamini Rangan Ed Dinichert

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