cust.co / Compare / Klaviyo vs Criteo

Klaviyo vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo and Criteo are essentially tied at 110% NRR.

NRR over time

95%104%113%121%130% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2026-Q1 NRR Klaviyo Criteo Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% Criteo - FY2024-Q3: 120% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric Klaviyo Criteo
Latest NRR 110% 110%
All-time peak NRR 119% 126%
All-time low NRR 108% 99%
QoQ change +0pp +11pp
YoY change +2pp -10pp
3-year change - -
Disclosures tracked 12 7

Customer cohorts

MetricKlaviyoCriteo
Total customers 196,000 170,000
Over $100K ARR 1,000 -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV - -
US revenue mix 60.1% 38.7%

Commercial structure

MetricKlaviyoCriteo
Total RPO $254M -
Current RPO (12mo) $236M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - 53%
New customers added 26,000 100

Post-sales motion

MetricKlaviyoCriteo
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence monthly multi-year
CSM coverage model hybrid hybrid
Top customer exec Chano Fernández Ed Dinichert

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