cust.co / Compare / Semrush vs Criteo

Semrush vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +4pp on latest NRR (110% vs 106%).

NRR over time

91%108%125%141%158% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q2025FY2025-Q4FY2026-Q1 NRR Semrush Criteo Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q3: 107% Semrush - FY2024-Q4: 120% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q2025: 105% Semrush - FY2025-Q3: 105% Semrush - FY2025-Q4: 150% Semrush - FY-2025: 106% Criteo - FY2024-Q3: 120% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q2: 112% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Semrush Criteo
Latest NRR 106% 110%
All-time peak NRR 150% 126%
All-time low NRR 104% 99%
QoQ change -44pp +11pp
YoY change +1pp -10pp
3-year change - -
Disclosures tracked 10 7

Customer cohorts

MetricSemrushCriteo
Total customers 114,000 170,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV $4,000 -
US revenue mix 50% 38.7%

Commercial structure

MetricSemrushCriteo
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - 53%
New customers added - 100

Post-sales motion

MetricSemrushCriteo
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence annual multi-year
CSM coverage model account-named hybrid
Top customer exec - Ed Dinichert

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