cust.co / NRR Benchmark / Sales & Marketing Tech

Sales & Marketing Tech NRR Benchmark

Net Revenue Retention across 5 sales & marketing tech companies in the cust.co dataset, aggregated across all funding stages and ACV bands.

Latest median NRR · FY-2025
106.3%
up +0.2pp QoQ · down -19.8pp YoY
5 companies
30 verified disclosures
P25–P75: 105% – 114%

NRR over time - vertical-wide

94%112%129%147%164% 2019-Q42022-Q22023-Q12024-Q22025-Q3FY-2021FY-2024FY-2025 Median NRR (vertical) Shaded area: 25th–75th percentile range across contributing companies 2019-Q4 — 110% (SPT) 2020-Q4 — 108% (KVYO) 2021-Q4 — 115% (HUBS) 2022-Q2 — 104% (HUBS) 2022-Q3 — 108% (SPT) 2022-Q4 — 127% (DV) 2023-Q1 — 110% (HUBS) 2023-Q3 — 113% (KVYO, SPT) 2024-Q1 — 102% (HUBS) 2024-Q2 — 104% (SPT) 2024-Q3 — 110% (KVYO) 2024-Q4 — 110% (KVYO) 2025-Q3 — 109% (KVYO) FY-2019 — 156% (DV) FY-2020 — 110% (KVYO, DV, RAMP) FY-2021 — 126% (DV) FY-2022 — 127% (DV) FY-2023 — 114% (DV, HUBS) FY-2024 — 106% (KVYO, DV, HUBS, SPT) FY-2025 — 106% (KVYO, HUBS, SPT, DV) P25–P75 spread

Each point is the median across all sales & marketing tech companies that disclosed in that period. Shaded area = 25th-75th percentile range.

Cells in this vertical

1 (stage × ACV band) cells with verified data. Click a row to drill into peer-cell distribution + top performers.

StageACV bandLatest medianHistorySample
Public $5K-$25K ACV 103.5% 3 co · 21 obs View →

Companies in this vertical

5 verified companies. Showing top 5 alphabetically.

DoubleVerify DV
109.0%
Public · $25K-$100K ACV
HubSpot HUBS
103.5%
Public · $5K-$25K ACV
Klaviyo KVYO
110.0%
Public · $5K-$25K ACV
LiveRamp RAMP
110.0%
Public · $100K-$500K ACV
Sprout Social SPT
100.0%
Public · $5K-$25K ACV

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