Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 126% in FY2024-Q4. Latest is 88% - that's -38pp from peak.
Criteo is below the Sales & Marketing Tech Public median by -9pp (cell median: 97%)
Criteo (CRTO) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2026-Q1), Criteo reported a Net Revenue Retention rate of 88% - a below-average result for B2B SaaS at this segment.
Criteo's NRR peaked at 126% in FY2024-Q4, 38pp above today's level. The most recent quarter lost 11pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $25k-$100k acv band), Criteo's NRR is below the cell median of 97%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Health scores, usage, and time-to-value when disclosed.
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
Support tiers: managed-service · self-service
CS team segments: Large · Mid-sized · Small
CSM model: hybrid
Education programs: Commerce Academy
Top customer exec: Ed Dinichert - Chief Customer Officer
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Unifying the Commerce Media ecosystem with a multi-retailer, multi-channel, multi-format approach.
"Our strategy is to help marketers and media owners activate 1st-party, privacy-safe data through our Platform."
Integration with OpenAI’s advertising pilot in ChatGPT to enable conversational AI ads.
"In March 2026, we announced our integration with OpenAI’s advertising pilot in ChatGPT"
Expanding access for SMBs through a self-service, cross-channel performance platform.
"For small and mid-sized businesses, we’re expanding access through Criteo GO"
CEO qualitative goal to refine strategy, increase customer satisfaction and brand value.
"refine and begin to deliver on a compelling three year strategy... increase Criteo customer satisfaction"
Reenergizing Performance Media through focused approach on scaling self service and cross channel activation.
"reenergizing this business through a more focused approach centered on scaling self service capabilities"
Self-service, AI-driven solution that automates campaign creation and optimization for small and mid-sized clients.
"GO is our self-service, AI-driven solution that automates campaign creation and optimization"
Criteo became Google’s first onsite Retail Media partner to expand advertiser reach.
"In 2025, Criteo became Google’s first onsite Retail Media partner"
AI-powered self-service offering for small and medium-sized businesses launched at the end of Q1.
"Go launched as planned at the end of Q1... simplifies activation and optimizes performance across channels"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Largest customer notified curtailment of future services commencing November 1, 2025.
"our largest customer notified us that they will curtail the scope of future services commencing November 1, 2025."
Alphabet Inc. decision not to proceed with deprecation of third-party cookies led to asset impairment.
"Alphabet Inc. announced its decision not to proceed with the deprecation of third-party cookies in its Chrome browser."
Navigating the multi-pronged addressability strategy for the ecosystem.
"Learn about our multi-pronged addressability strategy for the ecosystem"
Impact of specific client changes and scope reduction from the largest client.
"While we experienced the impact of specific client changes this year... excluding the scope reduction from our largest client"
Largest customer notified intent to curtail scope of future services commencing November 1, 2025.
"our largest customer notified us that they will curtail the scope of future services commencing November 1, 2025"
A large U.S. retailer experienced financial difficulty and filed for bankruptcy, leading to a $5.9M allowance.
"a large U.S. retailer... experienced financial difficulty and subsequently filed for bankruptcy"
Curated quotes about customer outcomes, retention, renewals.
"We are helping shape how advertising can support discovery and consideration within Large Language Model (LLM) platforms, grounded in experiences that are additive, relevant, and built on user trust."
"Excluding this impact, Contribution ex-TAC grew 24% in Q1 across the underlying client base."
"We understand their needs, and we're proud that they trust Criteo with more ad placements, ad formats, and first-party data than ever."
"We're seeing steady adoption from small clients and lower churn. We've grown Commerce Go campaign volume by 45% quarter over quarter."
"We're moving towards self-service to drive scale and efficiencies. These initiatives are already expanding our serviceable market."
"Edouard Lassalle is our new Chief Customer Officer... who will further strengthen execution and ensure client success remains central to everything we do."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Criteo appears on 3 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2026-Q1 | 88% | - | earnings-call-transcript | source ↗ |
| FY2025-Q4 | 99% | 90% | earnings-call-transcript | source ↗ |
| FY2025-Q3 | 107% | - | earnings-call-transcript | source ↗ |
| FY2025-Q2 | 112% | - | earnings-call-transcript | source ↗ |
| FY2025-Q1 | 120% | - | earnings-call-transcript | source ↗ |
| FY2024-Q4 | 126% | 90% | earnings-call-transcript | source ↗ |
| FY2024-Q3 | 120% | - | earnings-call-transcript | source ↗ |
Generate a live retention report against Criteo and your full peer cell. Ungated. Downloadable as PDF.