What's the spread between top and bottom performers in this segment?

The 25th-75th percentile range is 91% to 112%. That gap of +20.8pp represents the difference between average and top-quartile performance.

How has NRR for Public Sales & Marketing Tech changed year over year?

Median NRR for this segment moved from 91% to 98% year over year - a change of +7pp.

How is this NRR data sourced and verified?

Every disclosure is sourced from a public SEC filing or earnings press release, then verified by a human reviewer against the original source. See cust.co/methodology/ for the full verification policy.

cust.co / NRR Benchmark / Sales & Marketing Tech · Public · $25K-$100K ACV

Sales & Marketing Tech NRR Benchmark

Name: NRR Benchmark - Sales & Marketing Tech · Public · $25K-$100K ACV
Creator: Cust
Published: 2026-06-19
License: https://cust.co/terms/

Median Net Revenue Retention for Public Sales & Marketing Tech companies in the $25K-$100K ACV band.

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NRR over time

FY-2019 → FY-2026

Each point is the median of verified disclosures for that fiscal quarter. Contributors disclosed in: FY-2019 (DV) · FY-2020 (DV) · FY-2021 (DV) · FY2022-Q4 (DV) · FY-2022 (DV) · FY2023-Q2 (ZI, IAS) · FY-2023 (DV, YEXT) · FY2024-Q1 (IAS) · FY2025-Q1 (YEXT, ZI, CRTO, IAS) · FY2024-Q2 (ZI, YEXT, IAS) · FY2024-Q3 (ZI, CRTO, YEXT, IAS) · FY-2024 (DV) · FY2025-Q2 (ZI, CRTO, IAS, YEXT) · FY2025-Q3 (YEXT, ZI, CRTO, IAS) · FY2024-Q4 (ZI, DV, CRTO) · FY-2025 (YEXT, DV) · FY2025-Q4 (YEXT, DV, ZI, CRTO) · FY2026-Q1 (YEXT, CRTO, ZI) · FY2026-Q2 (YEXT) · FY2026-Q3 (YEXT) · FY2026-Q4 (YEXT) · FY-2026 (YEXT).

Median GRR (gross retention) in FY-2026: 88% - the gap to NRR (97%) shows how much expansion is lifting the retention number.

Distribution - where do companies fall?

Each bar = a 5-percentage-point band. Hover for the companies in that band.

Latest verified NRR per company. Run the calculator to see where you'd land on this distribution.

Top performers in this cell

#1 Integral Ad Science IAS 111% FY2025-Q3
#2 DoubleVerify DV 109% FY2025-Q4
#3 Yext YEXT 97% FY-2026
#4 ZoomInfo ZI 90% FY2026-Q1
#5 Criteo CRTO 88% FY2026-Q1

What this means

Sales & Marketing Tech · Public stage - NRR captures how much your existing customers grow versus shrink, before any new logos. Top performers expand existing accounts faster than they lose them, compounding ARR even if new sales slow.

The expansion gap is real: the median company in this cell sits at 98% while the top 25% are at 112% - a 14pp spread between average and best-in-class. Compute your own NRR to see where you stack up.