Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 156% in FY-2019. Latest is 109% - that's -47pp from peak.
DoubleVerify is above the Sales & Marketing Tech Public median by +12pp (cell median: 97%)
DoubleVerify (DV) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY2025-Q4), DoubleVerify reported a Net Revenue Retention rate of 109% - a mid-pack result for B2B SaaS at this segment.
DoubleVerify's NRR peaked at 156% in FY-2019, 47pp above today's level.
Within its peer set (sales & marketing tech companies at public stage in the $25k-$100k acv band), DoubleVerify's NRR is meaningfully above the cell median of 97%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Revenue, ARR, and team-size denominators for the productivity ratios.
Support tiers: basic service · premium products
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: account-named
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Acquisition of Rockerbox, Inc. to enhance data solutions in end-to-end media performance measurement and AI activation.
"On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc. ("Rockerbox")"
AI-powered performance optimization solution designed to help advertisers improve campaign outcomes across proprietary video platforms.
"Launched in June 2025, DV Authentic AdVantage is our AI-powered performance optimization solution"
Solution to match ads to relevant content to maximize user engagement without third-party cookies.
"In late 2020, we launched our Custom Contextual solution to enhance our programmatic advertising solutions."
Acquired Rockerbox, Inc., a leader in marketing attribution, to enhance data solutions and AI-powered activation.
"On March 13, 2025, the Company acquired all of the outstanding stock of Rockerbox, Inc."
Expanded capability for advertisers to avoid low-quality AI-generated content on YouTube and other walled gardens.
"With the launch of DV's AI SlopStopper for social, we've expanded our capability for advertisers to avoid low-quality"
Program-level transparency across streaming TV inventory, providing verified post-bid visibility into specific shows.
"Spectrum Reach became the first partner to join DV's Certified Transparent Streaming program"
Bundling pre-bid social filtering plus post-bid measurement plus optimization on YouTube.
"Authentic AdVantage on YouTube is entering the year with $8 million of expected ACV."
Premium solution to address AI-generated content arena rife with issues that advertisers avoid.
"momentum will be bolstered in the first half of 2026 with the launch of DV SlopStopper for Social"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
A 4% decrease in Measured Transaction Fees partially offset growth in Media Transactions Measured.
"The growth was driven primarily by an 12% increase in Media Transactions Measured, partially offset by a 4% decrease"
AI being used to populate content farms and MFA sites, increasing low-quality inventory.
"AI is being used to populate content farms, exacerbating the proliferation of clickbait articles, made-for-advertising"
Purported class action alleging false/misleading statements about business operations.
"On May 22, 2025, a purported class action lawsuit was filed against the Company and certain of its current officers"
140% more bot scheme variants emerging compared to the prior year.
"140% more bot scheme variants emerging in Q1 2026 compared to Q1 2025."
Campaign pullbacks late in the quarter primarily due to agency-related changes in the retail vertical.
"results were impacted by further pullbacks of a customer campaign spend late in the quarter"
Market dynamics led to softer retail budgets impacting activation and measurement revenue.
"market dynamics led to some retail budgets being softer... impacting the retailers"
Curated quotes about customer outcomes, retention, renewals.
"Our vision is simple but powerful: to unify media quality, optimization, and performance measurement into a single platform to help advertisers maximize the effectiveness of every ad dollar."
"When advertisers start focusing on things that matter, like driving performance and protecting their brand, we've seen our stickiness really shine through."
"Our land-and-expand strategy continues to deliver... approximately half of our top 700 customers were still using fewer than half of our core products."
"The largest share of our first-half revenue growth came from existing advertisers attaching new DV solutions."
"We also maintained strong customer retention, with zero churn among our top 100 customers in Q3."
"We reported strong customer retention during the quarter with no new deactivations among our top 100 customers in Q4"
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
DoubleVerify appears on 7 of our retention leaderboards.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2025-Q4 | 109% | 95% | earnings-call-transcript | source ↗ |
| FY-2025 | 109% | 95% | 10-K | source ↗ |
| FY2024-Q4 | 112% | 95% | earnings-call-transcript | source ↗ |
| FY-2024 | 112% | 95% | 10-K | source ↗ |
| FY-2023 | 124% | 95% | 10-K | source ↗ |
| FY-2022 | 127% | 95% | 10-K | source ↗ |
| FY2022-Q4 | 127% | - | 10-K | source ↗ |
| FY-2021 | 126% | 95% | 10-K | source ↗ |
| FY-2020 | 123% | 95% | 10-K | source ↗ |
| FY-2019 | 156% | 95% | 10-K | source ↗ |
Generate a live retention report against DoubleVerify and your full peer cell. Ungated. Downloadable as PDF.