cust.co / Compare / DoubleVerify vs PubMatic

DoubleVerify vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +13pp on latest NRR (109% vs 96%).

NRR over time

87%107%126%146%165% FY-2019FY-2021FY-2022FY-2024FY-2025FY2024-Q2FY2025-Q1FY2025-Q3FY2026-Q1 NRR DoubleVerify PubMatic DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% PubMatic - FY-2024: 107% PubMatic - FY-2025: 96% PubMatic - FY2024-Q2: 108% PubMatic - FY2024-Q3: 112% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY2026-Q1: 96%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify PubMatic
Latest NRR 109% 96%
All-time peak NRR 156% 112%
All-time low NRR 109% 96%
QoQ change +0pp +0pp
YoY change -15pp -6pp
3-year change - -
Disclosures tracked 10 8

Customer cohorts

MetricDoubleVerifyPubMatic
Total customers 1,000 1,970
Over $100K ARR 337 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4M -
US revenue mix 70% 53.5%

Commercial structure

MetricDoubleVerifyPubMatic
Total RPO $39M -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length 96 mo -
Subscription rev mix 90% -
New customers added - 50

Post-sales motion

MetricDoubleVerifyPubMatic
CS team size 227 -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence annual consumption
CSM coverage model account-named account-named
Top customer exec - -

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