cust.co / Compare / DoubleVerify vs Integral Ad Science

DoubleVerify vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify (DV)
109%
FY2025-Q4 · Sales & Marketing Tech
vs
Integral Ad Science (IAS)
111%
FY2025-Q3 · Sales & Marketing Tech
Integral Ad Science leads by +2pp on latest NRR (111% vs 109%).

NRR over time

101%116%132%148%163% FY-2019FY2022-Q4FY-2024FY2025-Q4FY2024-Q2FY2025-Q2FY2025-Q3 NRR DoubleVerify Integral Ad Science DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2024-Q1: 113% Integral Ad Science - FY2024-Q2: 112% Integral Ad Science - FY2024-Q3: 108% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2025-Q3: 111%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify Integral Ad Science
Latest NRR 109% 111%
All-time peak NRR 156% 113%
All-time low NRR 109% 108%
QoQ change +0pp +1pp
YoY change -15pp -1pp
3-year change - -
Disclosures tracked 10 7

Customer cohorts

MetricDoubleVerifyIntegral Ad Science
Total customers 1,000 -
Over $100K ARR 337 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4M -
US revenue mix 70% 68%

Commercial structure

MetricDoubleVerifyIntegral Ad Science
Total RPO $39M $20M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length 96 mo -
Subscription rev mix 90% -
New customers added - -

Post-sales motion

MetricDoubleVerifyIntegral Ad Science
CS team size 227 -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual annual
CSM coverage model account-named -
Top customer exec - -

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