cust.co / Compare / Klaviyo vs DoubleVerify

Klaviyo vs DoubleVerify - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +1pp on latest NRR (110% vs 109%).

NRR over time

101%116%132%148%163% FY2020-Q4FY2024-Q3FY2025-Q1FY-2025FY-2019FY-2022FY-2023 NRR Klaviyo DoubleVerify Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% DoubleVerify - FY-2020: 123% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2024: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% DoubleVerify - FY-2019: 156% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric Klaviyo DoubleVerify
Latest NRR 110% 109%
All-time peak NRR 119% 156%
All-time low NRR 108% 109%
QoQ change +0pp +0pp
YoY change +2pp -15pp
3-year change - -
Disclosures tracked 12 10

Customer cohorts

MetricKlaviyoDoubleVerify
Total customers 196,000 1,000
Over $100K ARR 1,000 337
Over $1M ARR - -
Top-10 concentration - -
Average ACV - $4M
US revenue mix 60.1% 70%

Commercial structure

MetricKlaviyoDoubleVerify
Total RPO $254M $39M
Current RPO (12mo) $236M -
Multi-year contracts - -
Avg contract length - 96 mo
Subscription rev mix - 90%
New customers added 26,000 -

Post-sales motion

MetricKlaviyoDoubleVerify
CS team size - 227
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence monthly annual
CSM coverage model hybrid account-named
Top customer exec Chano Fernández -

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