cust.co / Compare / DoubleVerify vs ZoomInfo

DoubleVerify vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +19pp on latest NRR (109% vs 90%).

NRR over time

74%97%121%144%167% FY-2019FY-2021FY-2022FY-2024FY-2025FY2023-Q2FY2024-Q2FY2025-Q1FY2025-Q3 NRR DoubleVerify ZoomInfo DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric DoubleVerify ZoomInfo
Latest NRR 109% 90%
All-time peak NRR 156% 90%
All-time low NRR 109% 85%
QoQ change +0pp +0pp
YoY change -15pp +5pp
3-year change - -
Disclosures tracked 10 8

Customer cohorts

MetricDoubleVerifyZoomInfo
Total customers 1,000 -
Over $100K ARR 331 1,887
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4M -
US revenue mix 70% -

Commercial structure

MetricDoubleVerifyZoomInfo
Total RPO - $1.3B
Current RPO (12mo) - $887M
Multi-year contracts - 50%
Avg contract length 96 mo -
Subscription rev mix 91% -
New customers added - 16

Post-sales motion

MetricDoubleVerifyZoomInfo
CS team size - -
Customers per CSM - -
Pricing model hybrid -
Renewal cadence annual -
CSM coverage model hybrid -
Top customer exec Mark Zagorski -

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.