cust.co / Compare / HubSpot vs DoubleVerify

HubSpot vs DoubleVerify - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

DoubleVerify leads by +6pp on latest NRR (109% vs 103%).

NRR over time

94%111%129%147%164% FY2021-Q4FY-2023FY-2024FY2025-Q3FY2026-Q1FY-2021FY-2022 NRR HubSpot DoubleVerify HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% DoubleVerify - FY-2023: 124% DoubleVerify - FY-2024: 112% DoubleVerify - FY2024-Q4: 112% DoubleVerify - FY-2025: 109% DoubleVerify - FY2025-Q4: 109% DoubleVerify - FY-2019: 156% DoubleVerify - FY-2020: 123% DoubleVerify - FY-2021: 126% DoubleVerify - FY2022-Q4: 127% DoubleVerify - FY-2022: 127%

DoubleVerify hit a higher all-time peak (156% in FY-2019).

Stat-by-stat

Metric HubSpot DoubleVerify
Latest NRR 103% 109%
All-time peak NRR 115.2% 156%
All-time low NRR 101.8% 109%
QoQ change -2pp +0pp
YoY change +1pp -15pp
3-year change -12.2pp -
Disclosures tracked 13 10

Customer cohorts

MetricHubSpotDoubleVerify
Total customers 300,000 1,000
Over $100K ARR - 337
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 $4M
US revenue mix 51% 70%

Commercial structure

MetricHubSpotDoubleVerify
Total RPO - $39M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - 96 mo
Subscription rev mix 98% 90%
New customers added 10,800 -

Post-sales motion

MetricHubSpotDoubleVerify
CS team size - 227
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual annual
CSM coverage model hybrid account-named
Top customer exec Yamini Rangan -

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