cust.co / NRR Benchmark / Customer Engagement · Public · $25K-$100K ACV

Customer Engagement NRR Benchmark

Median Net Revenue Retention for Public Customer Engagement companies in the $25K-$100K ACV band.

Latest median NRR (FY2027-Q1)
99%
▲ 1pp QoQ
+1pp vs FY2026-Q2
4 companies
42 verified disclosures
P25–P75: 98% – 121%

NRR over time

60%80%100%120%140%160% 100% FY18FY20-Q2FY23-Q1FY25-Q2FY25-Q4FY27-Q1 Median NRR Shaded area: 25th–75th percentile range across contributing companies FY-2018 - 140% (TWLO) FY2019-Q1 - 142% (TWLO) FY2019-Q2 - 141% (TWLO) FY2019-Q3 - 132% (TWLO) FY-2019 - 136% (TWLO) FY2020-Q1 - 143% (TWLO) FY2020-Q2 - 132% (TWLO) FY2020-Q3 - 137% (TWLO) FY-2020 - 137% (TWLO) FY2021-Q2 - 67% (TWLO) FY-2021 - 131% (TWLO) FY2022-Q1 - 62% (TWLO) FY2023-Q1 - 62% (TWLO) FY2023-Q2 - 123% (TWLO) FY-2023 - 103% (TWLO) FY2024-Q1 - 106% (TWLO) FY2024-Q2 - 103% (TWLO) FY2025-Q1 - 103% (ZM, TWLO) FY2025-Q2 - 102% (ZM, TWLO) FY2024-Q3 - 105% (TWLO) FY2024-Q4 - 106% (TWLO) FY-2024 - 104% (TWLO) FY2025-Q3 - 99% (TWLO, ZM, RNG) FY-2025 - 103% (ZM, TWLO) FY2025-Q4 - 100% (ZM, EGHT, TWLO, RNG) FY2026-Q1 - 100% (ZM, EGHT, TWLO, RNG) FY2026-Q2 - 98% (ZM) FY2026-Q3 - 98% (ZM) FY2026-Q4 - 98% (ZM) FY-2026 - 98% (ZM) FY2027-Q1 - 99% (ZM) 143% peak 99% P25–P75 spread
FY-2018 → FY2027-Q1

Each point is the median of verified disclosures for that fiscal quarter. Contributors disclosed in: FY-2018 (TWLO) · FY2019-Q1 (TWLO) · FY2019-Q2 (TWLO) · FY2019-Q3 (TWLO) · FY-2019 (TWLO) · FY2020-Q1 (TWLO) · FY2020-Q2 (TWLO) · FY2020-Q3 (TWLO) · FY-2020 (TWLO) · FY2021-Q2 (TWLO) · FY-2021 (TWLO) · FY2022-Q1 (TWLO) · FY2023-Q1 (TWLO) · FY2023-Q2 (TWLO) · FY-2023 (TWLO) · FY2024-Q1 (TWLO) · FY2024-Q2 (TWLO) · FY2025-Q1 (ZM, TWLO) · FY2025-Q2 (ZM, TWLO) · FY2024-Q3 (TWLO) · FY2024-Q4 (TWLO) · FY-2024 (TWLO) · FY2025-Q3 (TWLO, ZM, RNG) · FY-2025 (ZM, TWLO) · FY2025-Q4 (ZM, EGHT, TWLO, RNG) · FY2026-Q1 (ZM, EGHT, TWLO, RNG) · FY2026-Q2 (ZM) · FY2026-Q3 (ZM) · FY2026-Q4 (ZM) · FY-2026 (ZM) · FY2027-Q1 (ZM).

Median GRR (gross retention) in FY2027-Q1: - - the gap to NRR (99%) shows how much expansion is lifting the retention number.

Distribution - where do companies fall?

Each bar = a 5-percentage-point band. Hover for the companies in that band.

3 companies in 95%–100%: ZM, RNG, EGHT31 companies in 110%–115%: TWLO1 60%80%100%120%140%160%180% median 104%

Latest verified NRR per company. Run the calculator to see where you'd land on this distribution.

Top performers in this cell

  1. #1 Twilio TWLO 107% FY2026-Q1
  2. #2 RingCentral RNG 100% FY2026-Q1
  3. #3 8x8 EGHT 100% FY2026-Q1
  4. #4 Zoom ZM 99% FY2027-Q1

What this means

Customer Engagement · Public stage - NRR captures how much your existing customers grow versus shrink, before any new logos. Top performers expand existing accounts faster than they lose them, compounding ARR even if new sales slow.

The expansion gap is real: the median company in this cell sits at 104% while the top 25% are at 121% - a 17.2pp spread between average and best-in-class. Compute your own NRR to see where you stack up.

Related cells

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