Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 110.0% in FY2019-Q4. Latest is 100.0% - that's -10.0pp from peak.
Sprout Social is below the Sales & Marketing Tech Public median by -3.5pp (cell median: 103%)
Sprout Social (SPT) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY-2025), Sprout Social reported a Net Revenue Retention rate of 100.0% - a mid-pack result for B2B SaaS at this segment.
Sprout Social's NRR peaked at 110.0% in FY2019-Q4, 10pp above today's level. The most recent quarter lost 4.0pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), Sprout Social's NRR is below the cell median of 103%. Compare against the full peer cell aggregate for distribution and top performers.
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