cust.co / Compare / HubSpot vs Sprout Social

HubSpot vs Sprout Social - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot leads by +5pp on latest NRR (105% vs 100%).

NRR over time

98%103%108%113%117% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2019-Q4FY2023-Q3FY2024-Q2 NRR HubSpot Sprout Social HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% Sprout Social - FY-2024: 104% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q2: 104%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot Sprout Social
Latest NRR 105% 100%
All-time peak NRR 115.2% 110%
All-time low NRR 101.8% 100%
QoQ change +1.5pp +0pp
YoY change +1pp -4pp
3-year change - -
Disclosures tracked 12 8

Customer cohorts

MetricHubSpotSprout Social
Total customers 288,000 30,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 -
US revenue mix 51% 74%

Commercial structure

MetricHubSpotSprout Social
Total RPO - -
Current RPO (12mo) - $249M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 98% -
New customers added 9,800 -

Post-sales motion

MetricHubSpotSprout Social
CS team size - -
Customers per CSM - -
Pricing model - subscription
Renewal cadence - multi-year
CSM coverage model - hybrid
Top customer exec - -

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