cust.co / Compare / Sprout Social vs PubMatic

Sprout Social vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Sprout Social leads by +4pp on latest NRR (100% vs 96%).

NRR over time

94%99%104%109%114% FY2019-Q4FY2023-Q3FY-2024FY-2025FY2024-Q3FY2025-Q2FY2026-Q1 NRR Sprout Social PubMatic Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q2: 104% Sprout Social - FY-2024: 104% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% PubMatic - FY2024-Q2: 108% PubMatic - FY-2024: 107% PubMatic - FY-2025: 96% PubMatic - FY2024-Q3: 112% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY2026-Q1: 96%

PubMatic hit a higher all-time peak (112% in FY2024-Q3).

Stat-by-stat

Metric Sprout Social PubMatic
Latest NRR 100% 96%
All-time peak NRR 110% 112%
All-time low NRR 100% 96%
QoQ change +0pp +0pp
YoY change -4pp -6pp
3-year change - -
Disclosures tracked 8 8

Customer cohorts

MetricSprout SocialPubMatic
Total customers 30,000 1,970
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $15,321 -
US revenue mix 74% 53.5%

Commercial structure

MetricSprout SocialPubMatic
Total RPO $395M -
Current RPO (12mo) $281M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix 99% -
New customers added - 50

Post-sales motion

MetricSprout SocialPubMatic
CS team size - -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence multi-year consumption
CSM coverage model hybrid account-named
Top customer exec Ryan Barretto -

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