cust.co / Compare / Sprout Social vs Semrush

Sprout Social vs Semrush - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Semrush leads by +6pp on latest NRR (106% vs 100%).

NRR over time

93%109%125%141%158% FY2019-Q4FY2023-Q3FY-2024FY-2025FY2022-Q2FY2025-Q1FY2025-Q3 NRR Sprout Social Semrush Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q2: 104% Sprout Social - FY-2024: 104% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q4: 120% Semrush - FY-2025: 106% Semrush - FY2025-Q4: 150% Semrush - FY2022-Q2: 104% Semrush - FY2024-Q3: 107% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q3: 105%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Sprout Social Semrush
Latest NRR 100% 106%
All-time peak NRR 110% 150%
All-time low NRR 100% 104%
QoQ change +0pp -44pp
YoY change -4pp +1pp
3-year change - -
Disclosures tracked 8 9

Customer cohorts

MetricSprout SocialSemrush
Total customers 30,000 114,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - $4,000
US revenue mix 74% -

Commercial structure

MetricSprout SocialSemrush
Total RPO - -
Current RPO (12mo) $249M -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added - -

Post-sales motion

MetricSprout SocialSemrush
CS team size - -
Customers per CSM - -
Pricing model subscription subscription
Renewal cadence multi-year annual
CSM coverage model hybrid -
Top customer exec - -

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