cust.co / Compare / Sprout Social vs ZoomInfo

Sprout Social vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Sprout Social leads by +10pp on latest NRR (100% vs 90%).

NRR over time

81%89%98%106%114% FY2019-Q4FY2023-Q3FY-2024FY-2025FY2023-Q2FY2024-Q3FY2025-Q3FY2026-Q1 NRR Sprout Social ZoomInfo Sprout Social - FY2019-Q4: 110% Sprout Social - FY2022-Q3: 108% Sprout Social - FY2023-Q3: 107% Sprout Social - FY2024-Q2: 104% Sprout Social - FY-2024: 104% Sprout Social - FY2024-Q4: 104% Sprout Social - FY-2025: 100% Sprout Social - FY2025-Q4: 100% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2026-Q1: 90%

Sprout Social hit a higher all-time peak (110% in FY2019-Q4).

Stat-by-stat

Metric Sprout Social ZoomInfo
Latest NRR 100% 90%
All-time peak NRR 110% 90%
All-time low NRR 100% 85%
QoQ change +0pp +0pp
YoY change -4pp +3pp
3-year change - -
Disclosures tracked 8 9

Customer cohorts

MetricSprout SocialZoomInfo
Total customers 30,000 -
Over $100K ARR - 1,893
Over $1M ARR - -
Top-10 concentration - -
Average ACV $15,321 -
US revenue mix 74% -

Commercial structure

MetricSprout SocialZoomInfo
Total RPO $395M $1.2B
Current RPO (12mo) $281M $861M
Multi-year contracts 50% 50%
Avg contract length - -
Subscription rev mix 99% -
New customers added - 16

Post-sales motion

MetricSprout SocialZoomInfo
CS team size - -
Customers per CSM - -
Pricing model hybrid subscription
Renewal cadence multi-year annual
CSM coverage model hybrid hybrid
Top customer exec Ryan Barretto Rob Giglio

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