Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 119.0% in FY2023-Q3. Latest is 110.0% - that's -9.0pp from peak.
Klaviyo is above the Sales & Marketing Tech Public median by +6.5pp (cell median: 103%)
Klaviyo (KVYO) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY-2025), Klaviyo reported a Net Revenue Retention rate of 110.0% - a mid-pack result for B2B SaaS at this segment.
Klaviyo's NRR peaked at 119.0% in FY2023-Q3, 9pp above today's level.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), Klaviyo's NRR is above the cell median of 103%. Compare against the full peer cell aggregate for distribution and top performers.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY-2025 | 110.0% | - | 10-K | source ↗ |
| FY2025-Q3 | 109.0% | - | 10-Q-mdna | source ↗ |
| FY-2024 | 108.0% | - | 10-K | source ↗ |
| FY2024-Q4 | 110.0% | - | 10-Q-mdna | source ↗ |
| FY2024-Q3 | 110.0% | - | 10-Q-mdna | source ↗ |
| FY2023-Q3 | 119.0% | - | 10-Q-mdna | source ↗ |
| FY-2020 | 110.0% | - | 10-K | source ↗ |
| FY2020-Q4 | 108.0% | - | 10-K | source ↗ |
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