cust.co / Compare / Klaviyo vs ZoomInfo

Klaviyo vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Klaviyo leads by +20pp on latest NRR (110% vs 90%).

NRR over time

80%91%102%113%124% FY2020-Q4FY2023-Q3FY2024-Q4FY2025-Q1FY2025-Q3FY2025-Q4FY2023-Q2FY2024-Q2 NRR Klaviyo ZoomInfo Klaviyo - FY2020-Q4: 108% Klaviyo - FY-2020: 110% Klaviyo - FY2023-Q3: 119% Klaviyo - FY2024-Q3: 110% Klaviyo - FY2024-Q4: 110% Klaviyo - FY-2024: 108% Klaviyo - FY2025-Q1: 108% Klaviyo - FY2025-Q2: 108% Klaviyo - FY2025-Q3: 109% Klaviyo - FY-2025: 110% Klaviyo - FY2025-Q4: 110% Klaviyo - FY2026-Q1: 110% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2024-Q2: 85%

Klaviyo hit a higher all-time peak (119% in FY2023-Q3).

Stat-by-stat

Metric Klaviyo ZoomInfo
Latest NRR 110% 90%
All-time peak NRR 119% 90%
All-time low NRR 108% 85%
QoQ change +0pp +0pp
YoY change +2pp +3pp
3-year change - -
Disclosures tracked 12 9

Customer cohorts

MetricKlaviyoZoomInfo
Total customers 196,000 -
Over $100K ARR 1,000 1,893
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix 60.1% -

Commercial structure

MetricKlaviyoZoomInfo
Total RPO $254M $1.2B
Current RPO (12mo) $236M $861M
Multi-year contracts - 50%
Avg contract length - -
Subscription rev mix - -
New customers added 26,000 16

Post-sales motion

MetricKlaviyoZoomInfo
CS team size - -
Customers per CSM - -
Pricing model hybrid subscription
Renewal cadence monthly annual
CSM coverage model hybrid hybrid
Top customer exec Chano Fernández Rob Giglio

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.