Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 115.2% in FY2021-Q4. Latest is 103.5% - that's -11.7pp from peak.
HubSpot is above the Sales & Marketing Tech Public median by +0.0pp (cell median: 103%)
HubSpot (HUBS) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY-2025), HubSpot reported a Net Revenue Retention rate of 103.5% - a mid-pack result for B2B SaaS at this segment.
HubSpot's NRR peaked at 115.2% in FY2021-Q4, 12pp above today's level. The most recent quarter gained 1.7pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), HubSpot's NRR is roughly in line with the cell median of 103%. Compare against the full peer cell aggregate for distribution and top performers.
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