cust.co / Compare / HubSpot vs LiveRamp

HubSpot vs LiveRamp - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

LiveRamp leads by +4pp on latest NRR (107% vs 103%).

NRR over time

99%103%108%113%117% FY2021-Q4FY-2023FY-2024FY2025-Q3FY2026-Q1FY2026-Q3FY-2026 NRR HubSpot LiveRamp HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% LiveRamp - FY2025-Q2: 107% LiveRamp - FY2025-Q1: 105% LiveRamp - FY2025-Q3: 108% LiveRamp - FY-2025: 102% LiveRamp - FY2025-Q4: 104% LiveRamp - FY2026-Q1: 104% LiveRamp - FY-2020: 110% LiveRamp - FY2026-Q2: 102% LiveRamp - FY2026-Q3: 101% LiveRamp - FY-2026: 107%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot LiveRamp
Latest NRR 103% 107%
All-time peak NRR 115.2% 110%
All-time low NRR 101.8% 101%
QoQ change -2pp +6pp
YoY change +1pp +3pp
3-year change -12.2pp -
Disclosures tracked 13 10

Customer cohorts

MetricHubSpotLiveRamp
Total customers 300,000 846
Over $100K ARR - -
Over $1M ARR - 133
Top-10 concentration - 30%
Average ACV $11,700 -
US revenue mix 51% 93.8%

Commercial structure

MetricHubSpotLiveRamp
Total RPO - $760M
Current RPO (12mo) - $519M
Multi-year contracts - 30%
Avg contract length - 9 mo
Subscription rev mix 98% 76%
New customers added 10,800 15

Post-sales motion

MetricHubSpotLiveRamp
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual annual
CSM coverage model hybrid hybrid
Top customer exec Yamini Rangan -

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.