cust.co / Compare / HubSpot vs ZoomInfo

HubSpot vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot leads by +13pp on latest NRR (103% vs 90%).

NRR over time

80%90%100%110%120% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2026-Q1FY2024-Q2FY2024-Q3 NRR HubSpot ZoomInfo HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot ZoomInfo
Latest NRR 103% 90%
All-time peak NRR 115.2% 90%
All-time low NRR 101.8% 85%
QoQ change -2pp +0pp
YoY change +1pp +3pp
3-year change -12.2pp -
Disclosures tracked 13 9

Customer cohorts

MetricHubSpotZoomInfo
Total customers 300,000 -
Over $100K ARR - 1,893
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 -
US revenue mix 51% -

Commercial structure

MetricHubSpotZoomInfo
Total RPO - $1.2B
Current RPO (12mo) - $861M
Multi-year contracts - 50%
Avg contract length - -
Subscription rev mix 98% -
New customers added 10,800 16

Post-sales motion

MetricHubSpotZoomInfo
CS team size - -
Customers per CSM - -
Pricing model hybrid subscription
Renewal cadence annual annual
CSM coverage model hybrid hybrid
Top customer exec Yamini Rangan Rob Giglio

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.