cust.co / Compare / HubSpot vs PubMatic

HubSpot vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot leads by +7pp on latest NRR (103% vs 96%).

NRR over time

93%99%106%112%118% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2026-Q1FY2024-Q3 NRR HubSpot PubMatic HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% PubMatic - FY2025-Q2: 102% PubMatic - FY-2024: 107% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY-2025: 96% PubMatic - FY2026-Q1: 96% PubMatic - FY2024-Q2: 108% PubMatic - FY2024-Q3: 112%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot PubMatic
Latest NRR 103% 96%
All-time peak NRR 115.2% 112%
All-time low NRR 101.8% 96%
QoQ change -2pp +0pp
YoY change +1pp -6pp
3-year change -12.2pp -
Disclosures tracked 13 8

Customer cohorts

MetricHubSpotPubMatic
Total customers 300,000 1,970
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 -
US revenue mix 51% 53.5%

Commercial structure

MetricHubSpotPubMatic
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 98% -
New customers added 10,800 50

Post-sales motion

MetricHubSpotPubMatic
CS team size - -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence annual consumption
CSM coverage model hybrid account-named
Top customer exec Yamini Rangan -

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.