cust.co / Compare / HubSpot vs Integral Ad Science

HubSpot vs Integral Ad Science - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

HubSpot (HUBS)
103%
FY2026-Q1 · Sales & Marketing Tech
vs
Integral Ad Science (IAS)
111%
FY2025-Q3 · Sales & Marketing Tech
Integral Ad Science leads by +8pp on latest NRR (111% vs 103%).

NRR over time

100%104%109%113%117% FY2021-Q4FY2023-Q1FY2024-Q1FY-2024FY2025-Q1FY-2025FY2026-Q1FY2024-Q2FY2024-Q3 NRR HubSpot Integral Ad Science HubSpot - FY2021-Q4: 115% HubSpot - FY2022-Q2: 104% HubSpot - FY2023-Q1: 110% HubSpot - FY-2023: 103% HubSpot - FY2024-Q1: 102% HubSpot - FY2025-Q2: 103% HubSpot - FY-2024: 102% HubSpot - FY2024-Q4: 104% HubSpot - FY2025-Q1: 102% HubSpot - FY2025-Q3: 103% HubSpot - FY-2025: 103% HubSpot - FY2025-Q4: 105% HubSpot - FY2026-Q1: 103% Integral Ad Science - FY2024-Q1: 113% Integral Ad Science - FY2025-Q2: 110% Integral Ad Science - FY2025-Q1: 109% Integral Ad Science - FY2025-Q3: 111% Integral Ad Science - FY2023-Q2: 110% Integral Ad Science - FY2024-Q2: 112% Integral Ad Science - FY2024-Q3: 108%

HubSpot hit a higher all-time peak (115.2% in FY2021-Q4).

Stat-by-stat

Metric HubSpot Integral Ad Science
Latest NRR 103% 111%
All-time peak NRR 115.2% 113%
All-time low NRR 101.8% 108%
QoQ change -2pp +1pp
YoY change +1pp -1pp
3-year change -12.2pp -
Disclosures tracked 13 7

Customer cohorts

MetricHubSpotIntegral Ad Science
Total customers 300,000 -
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $11,700 -
US revenue mix 51% 68%

Commercial structure

MetricHubSpotIntegral Ad Science
Total RPO - $20M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 98% -
New customers added 10,800 -

Post-sales motion

MetricHubSpotIntegral Ad Science
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence annual annual
CSM coverage model hybrid -
Top customer exec Yamini Rangan -

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