Peak NRR of 150% in FY2025-Q4. Latest is 106% - that's -44pp from peak.
Semrush is below the Sales & Marketing Tech Public median by -0.5pp (cell median: 107%)
Semrush (SEMR) is a sales & marketing tech company at the public stage. As of its most recent disclosure (FY-2025), Semrush reported a Net Revenue Retention rate of 106% - a mid-pack result for B2B SaaS at this segment.
Semrush's NRR peaked at 150% in FY2025-Q4, 44pp above today's level. The most recent quarter lost 44pp QoQ.
Within its peer set (sales & marketing tech companies at public stage in the $5k-$25k acv band), Semrush's NRR is roughly in line with the cell median of 107%. Compare against the full peer cell aggregate for distribution and top performers.
When the company breaks NRR/GRR by segment, geography, or customer size cohort.
| NRR by segment | enterprise: 120% |
|---|
Revenue, ARR, and team-size denominators for the productivity ratios.
CS team segments: SMB · Enterprise
CSM model: account-named
Education programs: Third Door Media Acquisition
Named CS initiatives across recent disclosures (newest first).
Solution to track, control, and optimize brand presence across AI-powered search platforms.
"We have recently expanded our offerings to include Enterprise AIO"
AI-powered platform providing streamlined workflows and centralized marketing tools.
"AI Toolkits, an AI-powered, all-in-one platform that provides businesses with streamlined workflows"
Unified product offering combining SEO and AI search capabilities into a single tool.
"Semrush One offers marketers a way to win in every search... all in a single tool."
New product for the enterprise segment launched in Q3.
"In Q3, we also began introducing our new Enterprise Site Intelligence product"
Acquisition to expand Enterprise SEO solution with site audit and performance monitoring.
"The purpose of this business combination was to expand the Company’s Enterprise SEO solution"
Introduced enterprise AI search product in June to capitalize on changing search landscape.
"in June, we introduced our enterprise AI search product, Enterprise AI Optimization."
Shifted marketing and engineering resources away from low-end freelancers toward high-growth enterprise and AI.
"we directed more of our marketing and engineering resources toward our high growth, high retention areas"
Introducing a new guided onboarding flow and AI assistance to help users get started and deliver value faster.
"In the second quarter, we are introducing a new guided onboarding flow, as well as AI assistance"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Decrease in paying customers due to macro-economic pressures and AI consolidation.
"This decrease was primarily attributable to continued softness at the lower end of the market"
Currency fluctuations, particularly the Euro, impacting operating margins by approximately $10 million.
"Our non-GAAP operating margin guidance now absorbs an incremental expense headwind of approximately $10 million"
Paying customers decreased as the company shifted focus to higher-value enterprise clients.
"approximately 114,000 paying customers, down from the prior quarter, primarily reflecting our strategic focus"
Softness at the lower end of the market (freelancers) due to macro-economic pressures and search CPC increases.
"This decrease was primarily attributable to softness at the lower end of the market where our customer segment includes freelancers"
Customer cohorts typically experience their lowest dollar-based net revenue retention rate during their second full year.
"Our customer cohorts typically experience their lowest dollar-based net revenue retention rate during their second full year"
Freelancers and less sophisticated users experiencing high churn and declining unit economics.
"we continue to experience softness at the lower end of the market... highest churn rate of our customer cohorts."
Curated quotes about customer outcomes, retention, renewals.
"We continue to believe our dollar-based net revenue retention will remain strong and increase as our sophisticated accounts increase as a percentage of our mix."
"Semrush's customer success team is onboarding and training the entire organization, demonstrating our commitment"
"Our confidence... comes in part from the demonstrated success in these higher average ARR segments, where our retention rates are also the strongest."
"our enterprise and more sophisticated customers have a net revenue retention rate that's greater than 120%"
"Our net revenue retention will increase in the long run... as our more sophisticated accounts to grow as a percentage of our mix."
"These changes remove friction and deliver value faster, especially for smaller, resource-constrained teams."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Semrush appears on 1 of our retention leaderboards.
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| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY-2025 | 106% | - | earnings-call-transcript | source ↗ |
| FY2025-Q4 | 150% | - | earnings-call-transcript | source ↗ |
| FY2025-Q3 | 105% | - | earnings-call-transcript | source ↗ |
| FY2025-Q2025 | 105% | - | earnings-call-transcript | source ↗ |
| FY2025-Q2 | 105% | - | earnings-call-transcript | source ↗ |
| FY2025-Q1 | 105% | - | 10-Q-mdna | source ↗ |
| FY2024-Q4 | 120% | - | earnings-call-transcript | source ↗ |
| FY2024-Q3 | 107% | - | earnings-call-transcript | source ↗ |
| FY2024-Q2 | 107% | - | earnings-call-transcript | source ↗ |
| FY2022-Q2 | 104% | - | 10-K | source ↗ |
Generate a live retention report against Semrush and your full peer cell. Ungated. Downloadable as PDF.