cust.co / Compare / ZoomInfo vs Criteo

ZoomInfo vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

ZoomInfo leads by +2pp on latest NRR (90% vs 88%).

NRR over time

80%91%102%114%125% FY2023-Q2FY2024-Q2FY2024-Q4FY2025-Q3FY2026-Q1 NRR ZoomInfo Criteo ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% Criteo - FY2025-Q2: 112% Criteo - FY2024-Q3: 120% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q3: 107% Criteo - FY2026-Q1: 88%

Criteo hit a higher all-time peak (120% in FY2024-Q3).

Stat-by-stat

Metric ZoomInfo Criteo
Latest NRR 90% 88%
All-time peak NRR 90% 120%
All-time low NRR 85% 88%
QoQ change +0pp -19pp
YoY change +5pp -32pp
3-year change - -
Disclosures tracked 8 5

Customer cohorts

MetricZoomInfoCriteo
Total customers - 16,528
Over $100K ARR 1,887 -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - -
US revenue mix - 33.1%

Commercial structure

MetricZoomInfoCriteo
Total RPO $1.3B -
Current RPO (12mo) $887M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix - 53%
New customers added 16 100

Post-sales motion

MetricZoomInfoCriteo
CS team size - -
Customers per CSM - -
Pricing model - hybrid
Renewal cadence - multi-year
CSM coverage model - account-named
Top customer exec - Ed Dinescher

How does your NRR stack up?

Compute yours in 30 seconds. Get a live retention report showing where you stack up, your expansion gap, and which public companies sit closest to your numbers.