cust.co / Compare / ZoomInfo vs Criteo

ZoomInfo vs Criteo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Criteo leads by +20pp on latest NRR (110% vs 90%).

NRR over time

79%92%106%119%132% FY2023-Q2FY2024-Q2FY2024-Q4FY2025-Q3FY2026-Q1 NRR ZoomInfo Criteo ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2026-Q1: 90% Criteo - FY2025-Q2: 112% Criteo - FY2024-Q3: 120% Criteo - FY2024-Q4: 126% Criteo - FY2025-Q1: 120% Criteo - FY2025-Q3: 107% Criteo - FY2025-Q4: 99% Criteo - FY2026-Q1: 110%

Criteo hit a higher all-time peak (126% in FY2024-Q4).

Stat-by-stat

Metric ZoomInfo Criteo
Latest NRR 90% 110%
All-time peak NRR 90% 126%
All-time low NRR 85% 99%
QoQ change +0pp +11pp
YoY change +3pp -10pp
3-year change - -
Disclosures tracked 9 7

Customer cohorts

MetricZoomInfoCriteo
Total customers - 170,000
Over $100K ARR 1,893 -
Over $1M ARR - -
Top-10 concentration - 19%
Average ACV - -
US revenue mix - 38.7%

Commercial structure

MetricZoomInfoCriteo
Total RPO $1.2B -
Current RPO (12mo) $861M -
Multi-year contracts 50% -
Avg contract length - -
Subscription rev mix - 53%
New customers added 16 100

Post-sales motion

MetricZoomInfoCriteo
CS team size - -
Customers per CSM - -
Pricing model subscription hybrid
Renewal cadence annual multi-year
CSM coverage model hybrid hybrid
Top customer exec Rob Giglio Ed Dinichert

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