cust.co / Compare / Semrush vs PubMatic

Semrush vs PubMatic - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Semrush leads by +10pp on latest NRR (106% vs 96%).

NRR over time

88%105%123%141%158% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q2025FY2025-Q4FY-2024FY2026-Q1 NRR Semrush PubMatic Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q3: 107% Semrush - FY2024-Q4: 120% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q2025: 105% Semrush - FY2025-Q3: 105% Semrush - FY2025-Q4: 150% Semrush - FY-2025: 106% PubMatic - FY2024-Q2: 108% PubMatic - FY2024-Q3: 112% PubMatic - FY2025-Q1: 102% PubMatic - FY2025-Q2: 102% PubMatic - FY2025-Q3: 98% PubMatic - FY-2025: 96% PubMatic - FY-2024: 107% PubMatic - FY2026-Q1: 96%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Semrush PubMatic
Latest NRR 106% 96%
All-time peak NRR 150% 112%
All-time low NRR 104% 96%
QoQ change -44pp +0pp
YoY change +1pp -6pp
3-year change - -
Disclosures tracked 10 8

Customer cohorts

MetricSemrushPubMatic
Total customers 114,000 1,970
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4,000 -
US revenue mix 50% 53.5%

Commercial structure

MetricSemrushPubMatic
Total RPO - -
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - -
Subscription rev mix - -
New customers added - 50

Post-sales motion

MetricSemrushPubMatic
CS team size - -
Customers per CSM - -
Pricing model subscription consumption
Renewal cadence annual consumption
CSM coverage model account-named account-named
Top customer exec - -

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