cust.co / Compare / Semrush vs ZoomInfo

Semrush vs ZoomInfo - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in Sales & Marketing Tech. Both at Public stage.

Semrush leads by +16pp on latest NRR (106% vs 90%).

NRR over time

75%96%117%139%160% FY2022-Q2FY2024-Q3FY2025-Q1FY2025-Q2025FY2025-Q4FY2023-Q2FY2026-Q1 NRR Semrush ZoomInfo Semrush - FY2022-Q2: 104% Semrush - FY2024-Q2: 107% Semrush - FY2024-Q3: 107% Semrush - FY2024-Q4: 120% Semrush - FY2025-Q1: 105% Semrush - FY2025-Q2: 105% Semrush - FY2025-Q2025: 105% Semrush - FY2025-Q3: 105% Semrush - FY2025-Q4: 150% Semrush - FY-2025: 106% ZoomInfo - FY2024-Q2: 85% ZoomInfo - FY2024-Q3: 85% ZoomInfo - FY2024-Q4: 87% ZoomInfo - FY2025-Q1: 87% ZoomInfo - FY2025-Q2: 89% ZoomInfo - FY2025-Q3: 90% ZoomInfo - FY2025-Q4: 90% ZoomInfo - FY2023-Q2: 90% ZoomInfo - FY2026-Q1: 90%

Semrush hit a higher all-time peak (150% in FY2025-Q4).

Stat-by-stat

Metric Semrush ZoomInfo
Latest NRR 106% 90%
All-time peak NRR 150% 90%
All-time low NRR 104% 85%
QoQ change -44pp +0pp
YoY change +1pp +3pp
3-year change - -
Disclosures tracked 10 9

Customer cohorts

MetricSemrushZoomInfo
Total customers 114,000 -
Over $100K ARR - 1,893
Over $1M ARR - -
Top-10 concentration - -
Average ACV $4,000 -
US revenue mix 50% -

Commercial structure

MetricSemrushZoomInfo
Total RPO - $1.2B
Current RPO (12mo) - $861M
Multi-year contracts - 50%
Avg contract length - -
Subscription rev mix - -
New customers added - 16

Post-sales motion

MetricSemrushZoomInfo
CS team size - -
Customers per CSM - -
Pricing model subscription subscription
Renewal cadence annual annual
CSM coverage model account-named hybrid
Top customer exec - Rob Giglio

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