Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 117% in FY-2025. Latest is 113% - that's -4pp from peak.
Pure Storage is below the AI Infrastructure Public median by -12pp (cell median: 125%)
Pure Storage (PSTG) is a ai infrastructure company at the public stage. As of its most recent disclosure (FY-2026), Pure Storage reported a Net Revenue Retention rate of 113% - a mid-pack result for B2B SaaS at this segment.
Pure Storage's NRR peaked at 117% in FY-2025, 4pp above today's level. The most recent quarter lost 4pp QoQ.
Within its peer set (ai infrastructure companies at public stage in the $500k+ acv band), Pure Storage's NRR is meaningfully below the cell median of 125%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Logo flow per period (count-side complement to dollar-based NRR).
Support tiers: Evergreen//One · Evergreen//Forever
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: hybrid
Education programs: Accelerate conference
Top customer exec: Pat Finn - Chief Revenue Officer (since 2025)
Named CS initiatives across recent disclosures (newest first).
Acquisition to accelerate data discovery, classification, and governance for AI readiness.
"Earlier this week, we announced a definitive agreement to acquire 1touch, which will accelerate our ability to help customers unlock the strategic value of their data"
Rebranding from Pure Storage to Everpure to reflect shift from storage to data intelligence.
"Our new name, Everpure, reflects both what we have created and where we are going."
Azure-native service for AVS enabling seamless migration from on-prem VMware environments.
"we extended the Enterprise Data Cloud into Azure with our Pure Storage Cloud"
Enhanced intelligent control plane with AI to simplify management and automate complex tasks.
"we enhanced our intelligent control plane with an AI Copilot, which simplifies management and automates complex tasks"
A software-defined architecture to manage global data as an integrated cloud with automated workflows.
"Purity enhanced with Fusion will enable businesses to manage their global data as an integrated cloud"
Software that eliminates data silos, transforming fragmented storage into a unified enterprise data cloud.
"Our introduction of Fusion 2.0 last quarter has received an outstanding reception."
Integration of Nutanix Cloud Platform with Pure Storage Platform for modern virtualization.
"Two weeks ago, we announced a major agreement with Nutanix."
Virtualizing data management and storage to create an enterprise data cloud environment across global enterprises.
"Pure Fusion will be available this quarter as a non-disruptive free upgrade to all existing Pure block storage arrays"
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
Rapid rise in NAND and memory costs leading to product gross margin pressure.
"Strong component demand... has outstripped supply across the industry, dramatically increasing NAND, memory, and CPU pricing."
Anticipated extended component lead times and higher pricing for NAND/DRAM.
"we anticipate both extended component lead times and higher component pricing across the technology industry"
Global macro environment remains variable and uncertain.
"While the global macro environment remains as variable and as uncertain as ever"
Increased pressure on customer OpEx budgets due to software/SaaS costs and AI uncertainty, slowing Evergreen//One.
"increased pressure on customer OpEx budgets due to the increase in software costs... and AI uncertainty."
Curated quotes about customer outcomes, retention, renewals.
"renewals of our Evergreen subscriptions across our installed base remained robust, demonstrating strong year-over-year growth."
"Our Fusion v2 software eliminates data silos, transforming fragmented storage into a unified enterprise data cloud."
"This backlog reflects robust renewals and new storage as a service commitments."
"By virtualizing enterprise storage, we're enabling customers to better manage their growing global data estate."
"Pure was recognized as a leader in the IDC MarketScape on support services globally, reflecting our strengths in reliability, proactive connective support, and our customer-first mindset."
"We achieved an industry-high NPS of 84 for calendar 2025. While much of the industry remains with scores in the 30s, we have maintained a score above 80 for more than a decade."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Pure Storage appears on 1 of our retention leaderboards.
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