cust.co / Compare / Pure Storage vs Backblaze

Pure Storage vs Backblaze - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in AI Infrastructure. Both at Public stage.

Pure Storage leads by +8pp on latest NRR (113% vs 105%).

NRR over time

100%107%113%120%126% FY-2025FY-2026FY-2023FY2024-Q2FY-2024FY2025-Q1FY2025-Q3FY2026-Q2FY2026-Q3 NRR Pure Storage Backblaze Pure Storage - FY-2025: 117% Pure Storage - FY2025-Q4: 117% Pure Storage - FY-2026: 113% Backblaze - FY2025-Q4: 105% Backblaze - FY2023-Q4: 123% Backblaze - FY-2023: 109% Backblaze - FY2024-Q1: 112% Backblaze - FY2024-Q2: 114% Backblaze - FY2024-Q3: 118% Backblaze - FY-2024: 116% Backblaze - FY2024-Q4: 116% Backblaze - FY2025-Q1: 105% Backblaze - FY2025-Q2: 109% Backblaze - FY2025-Q3: 107% Backblaze - FY2026-Q1: 103% Backblaze - FY2026-Q2: 103% Backblaze - FY2026-Q3: 105%

Backblaze hit a higher all-time peak (123% in FY2023-Q4).

Stat-by-stat

Metric Pure Storage Backblaze
Latest NRR 113% 105%
All-time peak NRR 117% 123%
All-time low NRR 113% 103%
QoQ change -4pp +2pp
YoY change - -2pp
3-year change - -18pp
Disclosures tracked 3 14

Customer cohorts

MetricPure StorageBackblaze
Total customers 14,500 500,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - $268
US revenue mix 64% 72.6%

Commercial structure

MetricPure StorageBackblaze
Total RPO $2.9B $400M
Current RPO (12mo) - $90M
Multi-year contracts - -
Avg contract length - -
Subscription rev mix 42% 35.7%
New customers added 335 -

Post-sales motion

MetricPure StorageBackblaze
CS team size - -
Customers per CSM - -
Pricing model hybrid consumption
Renewal cadence multi-year consumption
CSM coverage model - hybrid
Top customer exec - Unnamed

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