cust.co / Compare / Pure Storage vs Backblaze

Pure Storage vs Backblaze - NRR head-to-head

Side-by-side Net Revenue Retention comparison sourced from SEC filings and earnings releases. Both compete in AI Infrastructure. Both at Public stage.

Pure Storage leads by +18pp on latest NRR (113% vs 95%).

NRR over time

91%100%109%118%127% FY-2025FY-2026FY-2023FY2024-Q2FY-2024FY2025-Q1FY2025-Q3FY2026-Q1 NRR Pure Storage Backblaze Pure Storage - FY-2025: 117% Pure Storage - FY2025-Q4: 117% Pure Storage - FY-2026: 113% Backblaze - FY-2025: 105% Backblaze - FY2025-Q4: 111% Backblaze - FY2023-Q4: 123% Backblaze - FY-2023: 109% Backblaze - FY2024-Q1: 112% Backblaze - FY2024-Q2: 114% Backblaze - FY2024-Q3: 118% Backblaze - FY-2024: 116% Backblaze - FY2024-Q4: 116% Backblaze - FY2025-Q1: 105% Backblaze - FY2025-Q2: 109% Backblaze - FY2025-Q3: 106% Backblaze - FY2026-Q1: 95%

Backblaze hit a higher all-time peak (123% in FY2023-Q4).

Stat-by-stat

Metric Pure Storage Backblaze
Latest NRR 113% 95%
All-time peak NRR 117% 123%
All-time low NRR 113% 95%
QoQ change -4pp -16pp
YoY change - -14pp
3-year change - -28pp
Disclosures tracked 3 13

Customer cohorts

MetricPure StorageBackblaze
Total customers 14,500 119,000
Over $100K ARR - -
Over $1M ARR - -
Top-10 concentration - -
Average ACV - $307
US revenue mix 64% 72%

Commercial structure

MetricPure StorageBackblaze
Total RPO $2.9B $66M
Current RPO (12mo) - -
Multi-year contracts - -
Avg contract length - 108 mo
Subscription rev mix 42% -
New customers added 335 12,000

Post-sales motion

MetricPure StorageBackblaze
CS team size - -
Customers per CSM - -
Pricing model hybrid hybrid
Renewal cadence multi-year consumption
CSM coverage model - hybrid
Top customer exec - Not Disclosed

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