Gross Retention excludes expansion - it shows pure churn / contraction loss. The gap between NRR and GRR is the expansion lift.
Peak NRR of 123% in FY2023-Q4. Latest is 95% - that's -28pp from peak.
Backblaze is below the AI Infrastructure Public median by -3pp (cell median: 98%)
Backblaze (BLZE) is a ai infrastructure company at the public stage. As of its most recent disclosure (FY2026-Q1), Backblaze reported a Net Revenue Retention rate of 95% - a below-average result for B2B SaaS at this segment.
Backblaze's NRR peaked at 123% in FY2023-Q4, 28pp above today's level. Over the past three years, the metric has contracted by 28pp. The most recent quarter lost 16pp QoQ.
Within its peer set (ai infrastructure companies at public stage in the under $5k acv band), Backblaze's NRR is below the cell median of 98%. Compare against the full peer cell aggregate for distribution and top performers.
Contract shape and forward-booked revenue.
Health scores, usage, and time-to-value when disclosed.
When the company breaks NRR/GRR by segment, geography, or customer size cohort.
| NRR by segment | enterprise: 126% | smb: 101% |
|---|
Logo flow per period (count-side complement to dollar-based NRR).
Revenue, ARR, and team-size denominators for the productivity ratios.
CS team segments: Strategic · Enterprise · Mid-Market · SMB
CSM model: account-named
Computed from the data above. Shows where value comes from and where leakage hides.
Named CS initiatives across recent disclosures (newest first).
Program to expand reach with venture-backed startups, welcomed 100 companies in under 3 months.
"the Backblaze Flamethrower startup program is gaining real traction. We have now welcomed approximately 100 companies"
Focus on increasing awareness, driving pipeline consistency, and expanding revenue within installed base.
"a year ago, we began a meaningful transformation of our go-to-market organization"
High-performance storage tier targeted at AI and high-throughput workloads.
"We introduced B2 Overdrive to provide the high performance customers like this need."
Challenges acknowledged by management. Useful peer signals - your team is probably not alone.
The Computer Backup business is experiencing a forecasted decline of 5%.
"Backblaze Computer Backup remains at a decline of 5% is what we're forecasting and guiding."
Decline in consumer backup as users move to mobile and streaming.
"it's a secular decline business that's slow... people aren't doing backups of their laptops as much"
NRR compression due to lapping the 2023 price increases.
"the decline is mainly due to the price increase lapping, and it will continue to roll off the next quarter"
Curated quotes about customer outcomes, retention, renewals.
"We revamped our approach to customer success to better identify and expand use cases with existing customers."
"As we improve our customer success, I think that'll be more into 2026. You'll start seeing improvements from there."
"With the generative AI customers we have today, we are finding that price and performance get us in the door, but it is the experience that keeps them and grows them."
Side-by-side NRR, customer cohorts, commercial structure, and CS motion.
Backblaze appears on 5 of our retention leaderboards.
Free to embed on your blog or board deck. Includes a small backlink to cust.co.
Or grab the data: JSON API →
| Period | NRR | GRR | Source type | Filing |
|---|---|---|---|---|
| FY2026-Q1 | 95% | 91% | 10-Q-mdna | source ↗ |
| FY2025-Q4 | 111% | - | earnings-call-transcript | source ↗ |
| FY-2025 | 105% | 91% | 10-K | source ↗ |
| FY2025-Q3 | 106% | 91% | 10-Q-mdna | source ↗ |
| FY2025-Q2 | 109% | 90% | 10-Q-mdna | source ↗ |
| FY2025-Q1 | 105% | 90% | 10-Q-mdna | source ↗ |
| FY2024-Q4 | 116% | 90% | earnings-call-transcript | source ↗ |
| FY-2024 | 116% | 90% | 10-K | source ↗ |
| FY2024-Q3 | 118% | 90% | 10-Q-mdna | source ↗ |
| FY2024-Q2 | 114% | 90% | 10-Q-mdna | source ↗ |
| FY2024-Q1 | 112% | - | earnings-call-transcript | source ↗ |
| FY-2023 | 109% | 91% | 10-K | source ↗ |
| FY2023-Q4 | 123% | - | 10-K | source ↗ |
Generate a live retention report against Backblaze and your full peer cell. Ungated. Downloadable as PDF.