cust.co / Research / 2026 State of Customer Success

2026 State of Customer Success

A data-driven snapshot of where SaaS retention sits going into 2026 — 847 verified disclosures across 103 public B2B SaaS companies, sourced directly from SEC filings.

The headline

Across the 103 B2B SaaS companies tracked by Cust, the median latest-disclosed NRR is 122%. Top decile clears 168%. The 2024-2026 era has been one of NRR compression — many top performers from 2022 (Snowflake at 178%, Twilio at 155%) have settled into the 110-130% range as expansion-driven growth meets saturation.

Top 10 NRR — going into 2026

#CompanyNRRPeriodVertical
1 CoreWeave CRWV 168% FY2025-Q4 AI Infrastructure
2 Palantir PLTR 150% FY2026-Q1 AI Infrastructure
3 DLocal DLO 145% FY2025-Q4 Fintech SaaS
4 Snowflake SNOW 125% FY2026-Q4 AI Infrastructure
5 Intapp INTA 123% FY2026-Q3 Legal SaaS
6 Global-e Online GLBE 122% FY-2025 Fintech SaaS
7 MongoDB MDB 121% FY2026-Q4 AI Infrastructure
8 Cloudflare NET 120% FY2025-Q4 Security
9 Atlassian TEAM 120% FY2026-Q3 Collaboration Software
10 Palo Alto Networks PANW 119% FY2026-Q2 Security

By vertical + ACV — median NRR

Vertical · Stage · ACVMedian NRRCompanies
· · 129% 4
· · 110% 5
· · 116% 5
· · 96% 3
· · 111% 8
· · 110% 5
· · 119% 2
· · 105% 4
· · 107% 4
· · 105% 2
· · 103% 2
· · 95% 4

Biggest YoY declines

The companies whose NRR slipped the most in the past year. Often a leading indicator of CS-team change.

Biggest YoY improvements

Companies whose retention turned around in the past year. Worth studying their initiatives.

Methodology

All data sourced from SEC filings (10-Q, 10-K, 8-K Exhibit 99.1, DEF 14A), earnings call transcripts, and IR-hosted investor presentations. Each disclosure is auto-verified by validator and cited with the original source URL. Every figure is reproducible at cust.co/methodology.

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